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GAMEFLY INC. ANNOUNCES NEWLY RENOVATED GAMEFLY.COM WEBSITE

Revamped Site for Leading Online Video Game Rental Service IncludesUpdated Look, Improved User Interface

LOS ANGELES, Calif. - April 28, 2009 - GameFly, the leading online video game rental service, today announced the relaunch of their newly designed GameFly.com website. Offering additional content, new and updated features and a simplified navigational interface, the redesigned site provides an enhanced, effortless experience for all users.

"Our goal is to continuously offer the best user experience possible. The new site was designed and tested with a high level of consumer input," said Dave Hodess, President and CEO. "The newly designed GameFly site allows gamers to access video games and related content in an extremely convenient and effective manner."

Through the use of the latest technologies, GameFly's new website has been optimized for a better, faster performance. GameFly.com's new functions and upgraded features allow users to scroll over game boxes with their mouse to reveal vital game information. The new game details pages also provide more content at a glance including critic reviews, user reviews, videos, screenshots and FAQs for some of today's most popular video games on the market. In addition, an updated Pre-Played Store allows visitors to search for used games quickly by price and platform, while all-new global navigation dropdown menus enable them to locate content faster and with greater detail.

GameFly continues to build on its leadership position in the online videogame rental market by offering a wide range of gaming resources not only to the members of its rental service but to the gaming community as a whole.

About GameFly

GameFly™ is the leading online video game rental service. With a choice of more than 6,000 titles, GameFly offers the widest selection of games for the PlayStation? 2, PlayStation? 3, Xbox™, Xbox 360™, GameCube™, Game Boy™ Advance, Nintendo DS™, Nintendo Wii™ and PSP™ without the hassle of due dates or late fees. GameFly subscribers can rent anywhere from one to four games at a time and keep them for as long as they like. Plans start at $15.95 a month with subscribers able to manage their GameQ™ online and receive games directly from the U.S. Postal Service via first class mail. GameFly is also a great source for high quality, used video games at exceptional prices. For more information and a free trial, please visit http://www.gamefly.com.

Media Contacts:

Parnaz Taheri

Bender/Helper Impact

310-694-3120

Parnaz_taheri@bhimpact.com

Tiyson Reynolds

Bender/Helper Impact

310-694-3151

Tiyson_reynolds@bhimpact.com

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