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GAME launches GAME Elite loyalty scheme

18 th May 2017 – GAME today is launching a new loyalty service for its community of gamers – GAME Elite. With over 20 million customers across the UK already signed up to GAME Reward, those avid gamers always on the look-out for the latest consoles, games and accessories can rack up reward points like never before and take advantage of a wider range of offers.

With an exclusive launch price of just £33 for 12 months, meaning customers get one month free membership (valid until the 30 th of June 2017)*, GAME Elite members will receive 10% points back on all physical games, merchandise and accessories, 4% back on all consoles, PC, VR, phones and tablets and 2% points on trade-in and digital purchases.

As well as an array of reward points available, there are also a number of deals available instore to coincide with the GAME Elite membership launch, including; Destiny: The Collection for £19.99, £20 off selected Xbox One 1TB bundles, free upgrade to the limited edition of Final Fantasy XII: The Zodiac Age when pre-ordering and the chance to win one of five PlayStation VR bundles including: PlayStation VR, camera, Aim Controller and Far Point game, worth over £469 (when sold separately).

Guy Lister, Chief Operating Officer at GAME, commented, “ The launch of GAME Elite will provide our community with some truly market-leading offers and reward point deals, giving them the best value for money on the latest games, consoles and accessories. We’re always looking to tailor our offer to what best suits our customers, as is shown by our increased focus on competitive and experiential gaming in recent years and GAME Elite is another example of this giving UK gamers even more options and benefits when buying the latest kit.”

For more information, please visit www.game.co.uk/membership

*Normal price for 12 months GAME Elite membership £36.

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For more information, please contact the GAME press office team on: GAMEPR@goodrelations.co.uk or on 020 3814 4757.

About GAME Retail

GAME Retail is the UK’s leading videogames retailer. GAME is committed to delivering for the gaming communities of the UK; online, in-store, on mobile and through its app. With a market-leading Reward proposition, incredible exclusive content and great deals, GAME is the number one destination for all gaming needs. For more information, please visit www.game.co.uk  or www.gamedigitalplc.com

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com