31st October 2007 - Specialist European video games retailer, GAME, was delighted to win a silver award in the prestigious‘Digital Network’ category at this year’s POPAI (Point-Of-Purchase Advertising International) Awards in London, for the GAMELive in-store radio station.
The POPAI Awards recognise excellence in the point-of-purchase market and are designed to show the strength of the industry and provide maximum value to all those involved.
The live in-store radio station provides GAME stores with a way to promote products in-store, engaging both staff and customers with entertainment, music and news exclusively in GAME stores. Provided by Immedia Broadcasting plc, the UK’s principal provider of live tailored radio stations for retailers, the station is broadcast to around 1 million customers per week, offering in-depth knowledge of gaming and gamers.
The judges said they were“…impressed with how this channel was highly targeted towards its key audience.” They warmly praised“…clever use of customer, staff and manufacturer commentary to bring the computer games to life on-air.”
Anna Macario, GAME Marketing Director, said“We’re honoured and delighted to have been recognised for this award. Our customers like to receive specialist advice and product news from GAME, and GAMELive is the perfect way to keep customers and staff informed and entertained.”
“Receiving such high profile acknowledgement is a huge boost to both us and Immedia and we’re all delighted.”
“We’d like to thank the judges and the award sponsors, and also congratulate all the other winners and participants.”
For further details please contact the PR Department on 01256 784442 or firstname.lastname@example.org
GAME is a specialist European retailer of PC and video games, video consoles and related accessories. We operate from over 800 stores, concessions and franchises in the UK, Eire, Sweden, Denmark, Norway, Spain, Portugal, France and Australia. Together with our on-line shopping services, our aim is to be the destination of choice for every consumer. For further corporate information log onto www.gamegroup.plc.uk, and for the online store log onto www.game.co.uk
GAME Stores Group Ltd
Unity House, Telford Road
Tel: 01256 784442
Switchboard: 01256 784000