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GAME hosted official midnight launch of Call of Duty®: Ghosts

GAME STRATFORD – 05 th November 2013 – GAME Stratford opened its doors at midnight last night for the launch of the highly anticipated Call of Duty: Ghosts.

To meet the massive demand, GAME opened more than 300 of its stores across the country at midnight on Monday 4 th November. Call of Duty fans who attended had the chance to be amongst the first in the UK to experience the long awaited next installment of the biggest entertainment franchise in the world.

Those fortunate enough to make it down to GAME Stratford at Westfield also got the chance to meet the legendary Tina Palacios, Senior Community Manager at Infinity Ward and avid COD gamer.

As well as this, 12 lucky customers to the flagship store, got the chance to win ‘money can’t buy’ entry into the Activision launch party at Indigo, 02 where they were also gifted with a copy of Call of Duty: Ghosts GAME Exclusive Free Fall Edition.

Charlotte Knight, Category Director at GAME, says: “Last night’s Call of Duty: Ghosts event was brilliant. There was a great turnout of fans to our flagship store and with so much going on including; Drill Sergeant putting the gamers through their paces, Tina signing autographs for fans and a late night pizza delivery, there was a brilliant atmosphere and buzz.

“We opened over 300 of our stores to ensure gamers got their hands on our exclusive Free Fall edition as soon as it was released and it was an epic night all round.”

Call of Duty: Ghosts is available now on Xbox 360®, PlayStation®3, PlayStation®4, Nintendo® Wii U, PC, and from 15 th November on Xbox ONE. 

For the latest information on Call of Duty: Ghosts midnight store launches, visit www.game.co.uk.

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About GAME

GAME Retail Ltd. is the UK’s leading high-street videogames retailer. Formed in April 2012, GAME is committed to delivering for the gaming communities of the UK online, in-store, on mobile and through their app. With a market-leading reward proposition, incredible exclusive content and great deals, GAME is the number one destination for all gaming needs. For more information, please visit www.game.co.uk.  

For further information please contact:

Tom Hills, MHP Communications

T: 0203 128 8154 E: tom.hills:@mhpc.com   

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected Call of Duty: Ghosts release date of November 5, 2013, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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ACTIVISION, CALL OF DUTY, CALL OF DUTY MODERN WARFARE and CALL OF DUTY GHOSTS are trademarks of Activision Publishing, Inc.  Microsoft, Windows, Xbox, Xbox 360 and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.  All other trademarks and trade names are the properties of their respective owners.


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