< Back to Press Releases


8 th August 2014, GAME, the specialist video games retailer, is excited to announce that in a UK retail first, GAME will expand its digital gaming offering with a new partnership with Microsoft to bring the best of Xbox digital download content direct to gamers.

From the 15th of August, the process of purchasing new digital Microsoft content from GAME will be easier than ever for our customers. Although still able to purchase Microsoft digital currency, the new offering will allow gamers to directly purchase selected Xbox One and Xbox 360 digital only games and add-on content from GAME’s 320 UK stores, as well as through game.co.uk, enabling them to get gaming quicker.

The expanded offer will be available on both new and previously released Microsoft titles, including season passes for “Forza Motorsport 5,” “Halo 4” and “Gears of War: Judgment,” or digital games, such as “State of Decay” and “Max: The Curse of Brotherhood”. Prices start from £9.99, and customers who have downloaded the GAME app will be able to use their new GAME wallet currency to purchase all products in store, as well as receiving reward points on all transactions.

Charlotte Knight, Category Director at GAME commented: “We’re incredibly excited to be partnering with Microsoft to bring a wide range of the best Xbox digital content directly to the UK gaming community. At GAME, our aim is to make digital content as accessible and simple as possible for all our customers, helping them to discover and enjoy the huge range of games available through GAME’s ever increasing digital offering.

“By purchasing through GAME, customers will also be able to earn Reward points on all their purchases, both in-store and online, as well as having the added benefit of paying through trading in, making it even easier for them to get gaming.”

For more information visit game.co.uk


PLEASE NOTE : GAME is always capital letters

For further information please contact:

Tom Hills/ Nicki Lowe MHP Communications

T: 0203 128 8154 E: game@mhpc.com

Ab out GAME

GAME Retail Ltd. is the UK’s leading omni-channel videogames retailer. Formed in April 2012, GAME is committed to delivering for the gaming communities of the UK online, in-store, on mobile and through their app. With a market-leading reward proposition, incredible exclusive content and great deals, GAME is the number one destination for all gaming needs. For more information, please visit www.game.co.uk or www.gamedigitalplc.com  

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com