Gamification Expert’s Second Book Details Modern Techniques for Increasing Engagement and Building Customer Loyalty Through the Power of Video Games
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Casual games, Conferences, Game Conference, Games conference, Games industry, Gamification, Video Games, book, gabe zichermann
NEW YORK - August 19, 2011
Gamification expert Gabe Zichermann will showcase his second book, Gamification By Design , at The Gamification Summit September 15-16 in New York City. The new release, which has today launched on Amazon.com, will be on sale during the Summit, at which many of the shockingly engaging principles covered in the book will be showcased through case studies, best practices, panels, and workshops. Zichermann will also be delivering a brand-new, concentrated design session filled with revelations and profound insights gleaned from his work with the world’s biggest brands, hottest startups and a range of non-profits.
Gamification By Design (O’Reilly Media) provides readers with the design strategy and tactics needed to integrate game mechanics into any kind of consumer-facing website or mobile app. Using case studies that analyze interactions at Google, Facebook, Foursquare, Nike+, Zynga and many other leading companies, readers will discover a framework for understanding, segmenting and engaging consumers using the science of video games.
”With increasing demand for gamification instruction and certification around the upcoming Gamification Summit, the timing of this book couldn’t be better,” said Gabe Zichermann, author of Gamification by Design and chairman of GSummit.“I believe that any passionate product designer, marketer, strategist, UI/UX expert or entrepreneur can apply the principles of Gamification to his/her product. This book is designed to make that possible.”
Gamification by Design forms a foundation for the recently-announced Gamification Design Certificate Program. Offered for the first time at GSummit, the certificate program is based around a set of scalable and proven methodologies for implementing gamification in a product, service or workplace. Demand for certification is extraordinarily high - only three places remain for the inaugural session at GSummit.
The Gamification Summit is the world’s only event centered on the real-world use of game mechanics and design within industries like advertising and marketing, education, the enterprise and wellness. Experts from a wide range of industries come together for two days of lectures, demos, panels, and workshops to network and share best practices. For more information, including a full agenda or to grab one of the last remaining places in the certificate program, please visit: http://gsummit.com.
For further information or to order your copy of Gamification By Design, please visit http://oreil.ly/GamificationByDesign.
GamificationCo is the only transmedia company exclusively dedicated to Engagement Science and Gamification. The group publishes the Gamification Blog and related books, organizes the Gamification Summit&Workshops and provides consulting expertise to facilitate this burgeoning industry. Gamification is the use of game thinking and game mechanics to solve problems and engage audiences, and its power is radically reshaping industries from marketing to health care, improving lives, solving problems and generating unprecedented equity. Gartner Group forecasts that Gamification will be used by 70% of the Global 2000 by 2015, spending $1.6Bn on related products, services and technologies according to M2 Research. For more information on GamificationCo and how to leverage the power of games in real life and business, visit http://Gamification.Co
Andrew Karl, Senior Account Executive, TriplePoint PR
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