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Freeze Tag Game Company Reports Downloads of Etch A Sketch® App Have Tripled

TUSTIN, Calif, March 22, 2012– Freeze Tag, Inc. (OTCBB: FRZT), which creates family friendly video games for smartphones, tablets and PCs, announced that downloads of its mobile app, Etch A Sketch?, have tripled in the last twenty four hours.

“With recent news about politics and the Etch A Sketch?,” said Freeze Tag CEO Craig Holland,“we want people to know there’s an Etch A Sketch? app they can use to draw presidential candidates on their smartphone or tablet. Actually, they can draw anything they want. We don’t care.”

The only officially licensed Etch A Sketch? app is available for tablets and smartphones everywhere.

For more information about Etch A Sketch? on the Apple App Store, Android App on Google Play, and Amazon Appstore for Android, go to www.etchasketchmobile.com.

About Freeze Tag, Inc.

Freeze Tag creates family friendly video games and digital entertainment for smartphones, tablets and PCs. Our brands include Rocket Weasel™, Unsolved Mystery Club?, Victorian Mysteries?, and Etch A Sketch? which is licensed from The Ohio Art Company. For more info, go to: www.freezetag.com.

About Ohio Art

Creators of the famous Etch A Sketch? drawing toy, The Ohio Art Company remains one of the world’s most widely recognized toy companies since its establishment in 1908. The Ohio Art Company is committed to developing toys that encourage creativity and learning while providing hours of enjoyment, encouraging self-expression and promoting positive development. The company also proudly markets specialty toys including K's Kids?, a line of toys specially developed for babies and toddlers. Visit the Ohio Art website at www.ohioart.com.

Safe Harbor Notice

Certain statements contained herein are“forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. Freeze Tag, Inc. undertakes no obligation to revise these statements following the date of this news release.?

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