< Back to Press Releases


New Behind-the-Scenes Video Unveils the Technology Behind the Latest Zumba Game


Majesco Entertainment Company (NASDAQ: COOL), publisher of the Zumba® Fitness video game franchise that has sold more than nine million copies worldwide, announced today that free, playable demos of Zumba® Fitness World Party are now available for Xbox One, the all-in-one games and entertainment system from Microsoft, and Kinect for Xbox 360. The demos feature two hit songs with dynamic choreography—Lady Gaga’s “ Born this Way” and Daddy Yankee’s “ Limbo.

Download the playable Xbox One demo from the dashboard direct to your console via the Xbox Live online entertainment network from Microsoft. The Kinect for Xbox 360 demo is downloadable HERE,  marketplace.xbox.com/en-US/Product/Zumba-Fitness-World-Party/66acd000-77fe-1000-9115-d8024d4a87f9, and direct to your console on Xbox Live.

Majesco also released a behind-the-scenes trailer revealing how the newly released World Party game was produced using state-of-the-art technology that makes players feel like they’re in exotic locations around the world with Zumba’s celebrity instructors,

Zumba® Fitness World Party invites you to escape on a global fitness journey to exotic destinations including Hawaii, Brazil and India—set to 40+ new high-energy routines and more than 30 international dance styles. Players can immerse themselves in a fun, effective at-home workout packed with fitness features to maximize results, while jamming out to a world-class soundtrack highlighted by Pitbull, Marc Anthony, Lady Gaga and eclectic Zumba originals. Additional new features include the World Tour mode and an incredible visual presentation that parallels a real-life experience on location alongside Zumba’s celebrity instructors.

Developed by Zoë Mode, Zumba® Fitness World Party is rated E for Everyone and is available now on Xbox One and Wii U™ for $49.99 SRP, and Kinect for Xbox 360 and Wii™ at $39.99 SRP. To find out more, please visit the official site at zumbafitnessgame.com. Press assets are available for download here.


Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com