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Free Beat Your Manager! Fantasy Football App now available on Android devices

New free Fantasy Football app for 2013/14 UK Premier League season now available to download on Android; coming soon on iOS

PRESS RELEASE

FOR IMMEDIATE DISTRIBUTION

Dublin, Ireland - Friday 16th August 2013. Beat Your Manager! Fantasy Games and Scraggly Dog Games are proud to announce that the Beat Your Manager! Fantasy Football app is now available to download for free on Android devices.

This innovative game is the first fantasy football game that lets users manage their favourite club in real-time and make substitutions during the live match, to see if the players they select were better than the ones chosen by the real-life manager. It is available now, free to download from the Google Play Store ( https://play.google.com/store/apps/details?id=com.beatyourmanager.app). Users can select their lineup, bench and formation before a match and make substitutions during the live game that would be likely to affect the game outcome. Shouting at the screen at a player who is underperforming? Substitute them off and see if their replacement would have performed better.

The game uses an advanced statistical scoring method, based onldquo;moneyballrdquo; principles, that identify the key performance metrics (distance covered, passes completed, shots on target, etc.) that are important in determining good (and bad!) player performance. This scoring method is also capable of predicting the likely performance of a player in an upcoming match, which gets around the game logic problem of scoring players who donrsquo;t play in real life. Combining this innovative scoring method and novel gameplay with match day player performance data licensed from Opta, the game creates a unique per-player score and allows Userrsquo;s to pit their skills against their real-life Manager, as well as against each other. The game trackrsquo;s your performance over the full season so you can see how your Club would have fared if you were the Manager. Game users will also be able to set up Private leagues among their friends, workplaces, schools and forums, to see if they can beat each other in decision-making across the season.

The app is developed by Dublin City University Invent-based Dr. Padraig Doolan, a former research scientist in bioinformatics and biostatistics, who was previously Program Leader of Expression Profiling, Bioinformatics and Biostatistics at the National Institute for Cellular Biotechnology, DCU, where he developed several predictive modelling systems in cancer and biopharma research. He set up the company to develop the app, as he is a lifelong football fan, and completed the Enterprise Ireland-sponsored New Frontiers Entrepreneur Development Programme.

Speaking at the launch of the app, Padraig said "It's great to see that after two years of planning and over a year of full-time effort, we will be launching our app on Google Play in time for the 2013/14 season. I strongly believe that this is the smartest fantasy football game ever inventedrdquo;. He continuedldquo;We benchmark new players against the real managerrsquo;s score, so no matter how late in the season you join, yoursquo;ll automatically be assigned equal points upon registration. This gives new users a chance to sign up at any point in the season and still compete.We hope to offer fans of premier league football a brand new take on fantasy football, giving you a fun way to test your managerial abilities using our second screen game"

The game is available now in the Google Play Store at https://play.google.com/store/apps/details?id=com.beatyourmanager.app and is coming soon to iOS. Two videos about the app are available at http://www.youtube.com/watch?v=HjRt3EFX01c and http://www.youtube.com/watch?v=4DLtD0bKf3A and you can find more information at www.beatyourmanager.com.nbsp;You can also follow the game at twitter.com/beatyourmanager , and become a fan at www.facebook.com/beatyourmanager

About Beat Your Manager Fantasy Games

Beat Your Manager Fantasy Games Ltd was formed in September 2012 and operates out of INVENT, Dublin City University and Games Irelandrsquo;s Gamespace. BYMFG is run by Dr. Padraig Doolan, a former research scientist of over 16 years with over 30 peer-reviewed publications in bioinformatics and biostatistics and is part of the Enterprise Ireland sponsored New Frontiers Entrepreneur Development Programme. They are also working with former Jolt Online and gPotato Europe (now Webzen Europe) Marketing Manager Jamie McCormick and his team at Scraggly Dog Games.

The app, coming soon to Android and iOS at www.beatyourmanager.com is based on the English Premier League, giving players across the world a way to manage their club, create private leagues and have complete control over how their team is managed for individual games. This will then be assessed against bespoke and complex mathematics to generate performance scores between players. The game is the first to let players make decisions in-play, and then have these scored against the real-life actions of the manager on the day.

Notes for Editors:

Contact Details

For GamesApp Industry media enquiries, please contact

Jamie McCormick

Scraggly Dog Games, Dublin, Ireland

jamie@scragglydoggames.ie

For mainstream media (online, radio, televisionprint) interview enquiries, please contact

Dr. Padraig Doolan

Beat Your Manager! Fantasy Games, DCU Invent, Dublin, Ireland

beatyourmanager@gmail.com

Background to company, founder and app

Beat Your Manager! Fantasy Games Ltd. ( http://www.linkedin.com/company/3271193?trk=tyah) is a high-tech startup company with an initial smartphone app-based product (Beat Your Manager! (BYM) Fantasy Football), based on the English Premier League. The company was formed on Sept. 17th, 2012 and operates out of INVENT, Dublin City University (DCU) and Games Irelandrsquo;s Gamespace, IFSC, Dublin. Beat Your Manager! Fantasy Football is targeted specifically at fantasy football players in the U.K. and Ireland and will change the way fans play fantasy football by promoting active participation in the live game. Participants choose their favourite club and have complete control over who plays in particular games, barring injuries, suspensions, or transfers. For the first time, game users will be able to make in-game substitutions, thereby pitting the user primarily against the manager of his/her favourite club and is available now on Android, and coming soon to iOS. Find more information at www.beatyourmanager.com .

The founder (and CEO) Dr. Padraig Doolan, is a former research scientist, with over 16 years experience and 30 peer-reviewed publications in the areas of bioinformatics and biostatistics. Padraig was previously Program Leader of Expression Profiling, Bioinformatics and Biostatistics at the National Institute for Cellular Biotechnology (NICB). Padraig has been working full-time on developing his business since July 2012, in conjunction with participating on the Enterprise Ireland-sponsored New Frontiers Entrepreneur Development Programme (NFP).

This current enterprise is a combination of recent developments in sports statistics (best captured by the booksldquo;Moneyballrdquo;,ldquo;Why England Lose (re-titledldquo;Soccernomicsrdquo;) andldquo;The Numbers Gamerdquo;).

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