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For Amuzo, the grass keeps getting greener


Bournemouth, UK (24 th  January 2014) – Today, the Amuzo  team are proud to announce they have been awarded £50,000, the maximum available funding from Creative England's one million pound GamesLab programme, to develop their own IP.

GamesLab aims to sustain and aid the growth of the most innovative games companies in the South West of England by providing grants as well as expertise.

Amuzo's Head of Production, Adrian Smith, is delighted with the prospect of once more creating a unique brand. “Launching Tomb Raider with Core Design was one of the highlights of my career to date. Publishing something you create from the ground up is a thrilling experience; one I can’t wait to share with the team here in Bournemouth. With the support from Creative England's GamesLab, we believe we can create something that is not only uniquely British and great fun to play, but that demonstrates the innovative work being created by games studios here in the South West.”

2013 was a busy year for Amuzo as the studio has ported titles to seven platforms, monetising virtual content on each one. Business Development Director at Amuzo, Mike Hawkyard, added “We're really proud of our accomplishments to date. This grant has come at the best possible time for us, allowing us to leverage our team, technology, and contacts from a position of great success.”

Set initially in a quintessentially British village, Amuzo's latest IP, running under the development title of “Project Greener Grass” will feature crazy cosmic cows locked in an intergalactic battle against flocks of mutinous mutton. It's going to be an action-packed arcade-style adventure that will leave players wanting mower...


About Creative England www.creativeengland.co.uk

Creative England invests in and supports creative ideas, talent and businesses in film, TV, games and digital media. We aim to grow the brightest, the best, and those with the most promise so that individuals and businesses can achieve their full creative and commercial potential. We help identify future opportunities to grow the economy and generate jobs.

With offices in Salford, Birmingham, Brighton, Bristol, Sheffield Pinewood and Elstree, we are a national agency with strong local and regional links.

Creative England GamesLab www.gameslab.uk.com

Creative England GamesLab is a £1 million programme of investment and support, designed to aid and sustain the growth of the region’s burgeoning games’ industry through the development of innovative games and IP.  Working with emerging and established companies, Creative England GamesLab aims to create the conditions necessary for the most innovative and commercially astute games companies from around the region to flourish.  Working with employers, students and individuals,Creative England GamesLab also delivers initiatives to create jobs and ensure the retention of established and emerging talent within the region to sustain the growth it aims to deliver during its two-year lifespan. Creative England GamesLab is funded by the European Regional Development Fund, supported by the Government’s Regional Growth Fund and led by Creative England.

European Regional Development Fund

Creative England GamesLab project is part-financed by the SW Competitiveness & Employment Programme which forms a part of the European Regional Development Fund Programme 2007 to 2013. The Department for Communities and Local Government is the managing authority for the European Regional Development Fund Programme, which is one of the funds established by the European Commission to help local areas stimulate their economic development by investing in projects which will support local businesses and create jobs. For more information visit www.gov.uk/browse/business/funding-debt/european-regional-development-funding

Regional Growth Fund

The Regional Growth Fund (RGF) is a flexible and competitive £3.2 billion fund operating across England from 2011 to 2017. It supports projects and programmes that are using private sector investment to create economic growth and sustainable employment. For more information, please go to  www.bis.gov.uk/rgf

Creative England’s business development programme, providing development funding and market expertise to small creative and digital businesses, is supported by the Government’s Regional Growth Fund (RGF).

About Amuzo

Award-winning, BAFTA-nominated game studio 4T2 has recently rebranded as Amuzo, merging its development and publishing divisions.

Amuzo specialise in the creation of online and mobile games for some of the most exciting global brands. In 2013, Amuzo reached No.1 on the App Store in 117 countries across various branded games, generating 200 million+ play sessions and counting. 

The company is based in Bournemouth, UK and are currently working on their own IP.

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com