Demo Launch Expected to Sustain Strong Sales Momentum in Europe
LONDON, ENGLAND, July 19th, 2007– Following on from both a critical and commercial success in its first 3 full weeks on sale, Empire Interactive, a wholly owned subsidiary of Silverstar Holdings (NADAQ: SSTR), is set to go up through the gears and unleash a brand new three level playable demo for FlatOut Ultimate Carnage for the Xbox 360™ video game and entertainment system from Microsoft?, available to download from Xbox LIVE? Marketplace from 9am, Thursday 19th July 2007.
Debuting at number 3 in the U.K. Xbox 360 chart and number 8 in the All-Formats chart, FlatOut Ultimate Carnage has also received glowing praise in the initial wave of reviews. CVG scored it 8.9/10 and declared that“…not only is this the best game in the FlatOut series, it’s also toe-to-toe a superior game than any of EA’s recent rivals”, while Eurogamer gave it 8/10 and stated that“FlatOut is quite simply, a better game than any of the recent incarnations of Burnout.” Now, on the back of the overwhelmingly positive response to 2007’s most destructive arcade racer comes the hi-octane FlatOut Ultimate Carnage playable demo!
"As well as the trademark destruction and mayhem in FlatOut Career mode, we've purposely focused on the new game modes in the playable demo" said Rob Noble, European Marketing Manager at Empire "The introduction of Deathmatch Derby in particular, is sure to be an instant hit with all action racing fans. The launch of the demo is an important element in our effort to bring the game to the broadest possible base of Xbox 360 gamers. We believe it will help build on FlatOut Ultimate Carnage’s excellent initial consumer sales launch,"
We hope that the release of the demo and the continued positive PR will sustain this successful start.” Stated Ian Higgins CEO of Empire Interactive.
And to coincide with the release of the playable demo on Xbox Live, Empire Interactive have released three brand new in-game movies taken from various levels in the game and which showcase the insane level of speed and destruction in FlatOut Ultimate Carnage!
For more information on one of the most destructive, high-octane, technologically advanced and simply breathtaking racing games ever, along with details of how to order the game as well as a chance to win a real-life FlatOut Ultimate Carnage driving experience, head to www.flatoutgame.com
- ENDS -
For further game information, materials or interviews, please contact;
Tel; +44 7867 514554
About Empire Interactive:
Empire Interactive is a leading publisher of interactive entertainment software that has been established for 19 years. Headquartered in the UK, Empire Interactive also has offices in the US, Germany, France, Spain and Italy. The company develops and publishes a varied range of titles for all current platforms in the US, Europe and Asia. Games such as Starsky&Hutch, Big Mutha Truckers, Ford Racing and Flat Out have all enjoyed success across the world. Its budget label, Xplosiv, is one of the fastest growing in Europe. Further information about Empire Interactive and its products can be found at www.empireinteractive.com.
About Silverstar Holdings:
Silverstar Holdings Ltd. is a publicly traded company (NASDAQ: SSTR), focusing on acquiring controlling positions in high-growth retail-driven and fee-based electronic game businesses that stand to benefit from the economies of scale generated by the Internet and other technology-related platforms. It currently owns Empire Interactive, PLC and Strategy First, Inc., a leading development and worldwide publisher of entertainment software for the PC.
About Bugbear Entertainment Ltd:
Bugbear Entertainment Ltd. is an award-winning Finnish game developer focusing on action driving games with over 2.7 millionunits sold to date. The company’s worldwide blockbuster hits are the highly innovative FlatOut and FlatOut 2 on PlayStation 2, Xbox and PC CD with over two million units sold worldwide. Bugbear's international breakthrough was the critically acclaimed PC title Rally Trophy in 2001, which was followed with Tough Trucks on PC in 2003. An N-Gage exclusive story-driven arcade racer Glimmerati was published in July 2005 to rave reviews. The company has just finished FlatOut Ultimate Carnage for Xbox 360 and is working on other unannounced projects. For more information please visit www.bugbeargames.com.
The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties, including but not limited to risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, regulatory approval processes, the impact ofcompetitive products or pricing, technological changes, the effect of economic conditions and other uncertainties detailed in the company's filings with the Securities and Exchange Commission.