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FISHLABS recruits sales director from Electronic Arts

HAMBURG, 20th December, 2007 FISHLABS, the leader in the development of premium 3D mobile games, is pleased to announce the appointment of Andreas Stecher as Executive Vice President Sales. Mr Stecher, one of the most experienced sales directors in the mobile games industry and prior to this Sales Director GSA Region of EA Mobile, will be joining the Hamburg-based company on the 1.1.2008.

Andreas Stecher (36) brings seven years of experience in the field of mobile content to the position. As Sales Director of EA Mobile, he was responsible for games known all over the world such as Tetris, FIFA, and Need for Speed.

"In Andreas Stecher we have found a seasoned professional with excellent contacts and many years of experience in the mobile industry. In addition to opening up new sales channels, he will be responsible above all for developing and managing highly effective marketing campaigns with the biggest network operators in close collaboration with our sales partners (I-play, PlayerX, arvato and Superscape)," said Michael Schade, CEO and cofounder of FISHLABS.

"I'm looking forward to my new job at FISHLABS. Selling a strong, high-quality product is fun, and success is guaranteed. Just as in the PC and console gaming market, mobile games will become more sophisticated and of higher quality in the future. FISHLABS already produces games of that calibre today and I'm glad to help increase awareness of the highquality FISHLABS brand in the market. 3D mobile games that offer many hours of gaming fun will open up new markets and reach new target groups. Ultimately, the entire value chain will benefit from that", added Andreas Stecher, Executive Vice President Sales of FISHLABS.

FISHLABS 3D mobile games have received numerous awards and won high critical acclaim in gaming magazines. The game Blades&Magic was awarded "Best mobile game of 2007" at the recent German Developer Awards, laying the foundation for a successful 2008.

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FISHLABS is one of the world’s leading development studios for high quality 3D mobile games. Founded in 2004, FISHLABS has already produced over 15 high-quality games and employs 25 people in Hamburg. FISHLABS' lineup of games includes award-winning in-house productions such as Galaxy on Fire™, DEEP™, and Blades&Magic™, as well as commissioned productions of well-known brands such as V-Rally? 3D, Star Wars™– Imperial Ace 3D, and Tony Hawk’s Downhill Jam™. FISHLABS' own proprietary 3D game engine ABYSS? for Java™ and BREW™ mobile phones is supported by approx. 200 different mobile devices and sets standards for compatibility and performance. FISHLABS' 3D mobile games are marketed worldwide by more than 160 wellknown network providers, such as T-Mobile, Vodafone, O2, Orange, 3, Telefonica, Cingular, Sprint, and Verizon, and directly via www.fishlabs.net and www.fishlabs.mobi. FISHLABS is also one of the few studios to market its games directly worldwide through the Sony Ericsson Fun&Downloads service. In October 2007, FISHLABS closed its first round of financing with Neuhaus Partners. The financing will enable FISHLABS to add more community features to their mobile games in the future.

Your personal press contact:

PR-Agentur Indigo Pearl

Nils Kedeinis / Tim Schombert

Richardstr. 45

22081 Hamburg

t: +49 40 253302 -70

f: +49 40 253302 -61

e: nk@indigopearl.de

FISHLABS Entertainment GmbH

Michael Schade

Geibelstra?e 46

22303 Hamburg

t: +49 40 888800 -160

f: +49 40 888800 -166

e: m.schade@fishlabs.net

Web: www.fishlabs.net

Mobile: www.fishlabs.mobi

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