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FISHLABS abolish download fees for mobile games

HAMBURG, February 29th, 2008 FISHLABS, the leading developer of premium 3D mobile games also provides a premium service and is delivering its mobile games to end users from now on via email, thus eliminating the high data transfer costs that are often charged for downloads by mobile operators. FISHLABS is the first vendor worldwide to offer hassle and cost free delivery of mobile games to its customers.

Background: Depending on the type of mobile data-plan, charges for downloading a mobile game via mobile network can exceed the price of the game itself. In the opinion of experts at this year's Games Developer Conference Mobile (GDC, February 2008) in San Francisco, these high and hidden data transfer charges are one of the main reasons for the slow growth of the mobile gaming market in 2007. Data traffic costs are often particularly high for prepaid card users, to which the predominantly young mobile gaming target group belongs.

FISHLABS CEO and co-founder Michael Schade: "Because our high quality 3D Java games have sophisticated graphics and offer several hours of gameplay, they can be up to a megabyte in size, which is relatively large. So as of now we are offering hassle and cost free delivery of our mobile games as e-mail attachments. The mobile game can then be transferred quite simply from the PC to the mobile phone via data cable or Bluetooth connection. This means that our customers not only save on data transfer costs, they also have a backup copy if the game is accidentally deleted or the mobile phone software is updated."

For more information about FISHLABS, please visit:



FISHLABS is one of the world’s leading development studios for high quality 3D mobile games. Founded in 2004, FISHLABS has already produced over 15 high-quality games and employs 25 people in Hamburg. FISHLABS' lineup of games includes award-winning in-house productions such as Galaxy on Fire™, DEEP™, and Blades&Magic™, as well as commissioned productions of well-known brands such as V-Rally? 3D, Star Wars™– Imperial Ace 3D, and Tony Hawk’s Downhill Jam™. FISHLABS' own proprietary 3D game engine ABYSS? for Java™ and BREW™ mobile phones is supported by approx. 200 different mobile devices and sets standards for compatibility and performance. FISHLABS' 3D mobile games are marketed worldwide by more than 160 wellknown network providers, such as T-Mobile, Vodafone, O2, Orange, 3, Telefonica, Cingular, Sprint, and Verizon, and directly via www.fishlabs.net and www.fishlabs.mobi. FISHLABS is also one of the few studios to market its games directly worldwide through the Sony Ericsson Fun&Downloads service. In October 2007, FISHLABS closed its first round of financing with Neuhaus Partners. The financing will enable FISHLABS to add more community features to their mobile games in the future.

Your personal press contacts:

PR-Agentur Indigo Pearl

Nils Kedeinis / Tim Schombert

Richardstr. 45

22081 Hamburg

t: +49 40 253302 -74

f: +49 40 253302 -61

e: ts@indigopearl.de

FISHLABS Entertainment GmbH

Michael Schade

Geibelstra?e 46

22303 Hamburg

t: +49 40 888800 -160

f: +49 40 888800 -166

e: m.schade@fishlabs.net

Web: www.fishlabs.net

WAP: www.fishlabs.mobi

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