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First SpecialEffect Team Fortress 2 charity item released in Mann Co. store

OXFORD, UK: SpecialEffect today announced that the first of their three premium in-game items for Team Fortress 2, produced as a result of their initiative with SEGAreg; Europe Ltd., has been released in the in-game store through Valve's Steam Workshop platform. The item, called The Virtual Viewfinder, is available for purchase forpound;2.99 in the Mann Co. Store, where SEGA's proceeds of each sale will go direct to the charity.

Mark Saville, Communications Officer at SpecialEffect, saidldquo;This is a huge day for us in terms of how the gaming community is able to support our work helping people with disabilities to play video games. Itrsquo;s the first in-game donation stream that wersquo;ve had, and wersquo;re excited that gamers now have such a direct and engaging way of helping.rdquo;

James Schall, Director of Digital Distribution at SEGA Europe, said, "We've been blown away by the support from the community. The wonderful comments across the web supporting what we've done are incredibly humbling for the team and now gamers can directly support SpecialEffect and get their hands on some great items in one go."

He added, "I'm a proud ambassador of SpecialEffect and a huge fan of the way they use technology to enrich the lives of those with disabilities. We enjoy a fruitful and collaborative relationship with Valve based on mutual respect; it's great to be able to use this relationship to drive awareness and revenue for this fantastic charity."

Players can purchase the item at:

http://store.teamfortress.com/itemdetails/170966833

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