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First Game Add-on for“Alan Wake” Included with All New Purchases

“Wake Up,” the launch trailer for the psychological action thriller, debuts today

LONDON–?30?April 2010 -?For“Alan Wake” fans looking forward to spending some extra quality time in Bright Falls, they can extend their stay in the eerie small town set in the Pacific Northwest. Included with every new purchase of the standard or limited collector’s editions of“Alan Wake,” fans will score a token code card to download the title’s first Game Add-on at no cost only on Xbox LIVE when it becomes available later this year. Make sure to stock up on extra batteries for your trusty flashlight as“Alan Wake” arrives on May 14 in Europe.

The highly anticipated psychological action thriller also steps back into the light today with the premiere of a new trailer,“Wake Up,” revealing a taste of the intense drama and cinematic action that await those looking to combat the darkness. The trailer can be found on?xbox.com/alanwake?.

We are also happy to announce the opening of the official“Alan Wake” store this week. The store delivers worldwide and offers official“Alan Wake” fan products ranging from apparel, accessories, posters and the must-have“Alan Wake” flash light. The store is now open for business at

http://store.alanwake.com

Don’t forget to keep an eye out for additional clues about the dark presence lurking in the small town with the first two episodes of“Bright Falls,” the thrilling live-action prequel to“Alan Wake,” available now on?BrightFalls.com?. A new episode will be released each week, leading up to the shocking conclusion with the final two episodes on May 17.

For those who can’t wait to unravel the mystery in“Alan Wake,” secure your Bright Falls Bonus Pack by pre-ordering the game now from participating retailers. A must-have for anyone intrigued by the game, the pack includes Avatar gear like the“I Am Awake”?T-shirt and an Xbox LIVE“Bright Falls” theme based on the game. For“Alan Wake”’s most devoted fans, the Limited Collector’s Edition is designed to resemble a hardcover novel and packed with special bonus content, and is the perfect addition to your bookshelf.

Bringing a new style of storytelling to Xbox 360,“Alan Wake” is a psychological action thriller from Remedy, the renowned original developers of the successful“Max Payne” series. The game immerses players in an intense and expansive cinematic world with hyper-realistic and interactive environments modeled after real locations in Washington and Oregon.“Alan Wake” is episodic-based with a deeply engaging and suspenseful storyline inspired by the likes of Stephen King,“Lost” and“Twin Peaks,” unveiling new twists and profound character revelations at every turn. Rated BBFC 15, for more information and trailers, please visit?xbox.com/alanwake?.

-Ends-

For consumer media enquiries, please contact:

Baz Singh / 020 3047 4024 /?balraj_singh@jcpr.com

Nik Thakkar?/ 020 3047 4087?/?nik_thakkar@jcpr.com

For specialist media enquiries, please contact:

Dominic Carey / 01189 095334 /?v- docare@microsoft.com

About Xbox 360

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http://www.xbox.com/en-GB/live/bestoflive/connectnow.htm

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