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Find your inner Tiger, Lion and Cheetah as new limited collector’s edition‘Kinectimals’ plush toys available now

LONDON– 21 February 2011– Using the revolutionary, controller-free fun of Kinect for Xbox 360,‘Kinectimals’ invites children, their parents and animal lovers of all ages to build lasting friendships with some of the world’s most exotic creatures. Just like real pets, your adopted Kinectimal will come running when they hear your voice, respond to commands like“jump,”“roll-over” and“play dead,” and purr with joy when you scratch them behind the ears.

To further the Kinectimals fun this year, a new range of interactive plush toys is now available. Incorporating Microsoft Tag (mtag) technology, the new plush toys can be scanned by the Kinect for Xbox 360 sensor to unlock magical new‘Kinectimals’ game characters and content.

The new‘Kinectimals’ White Tiger, African Lion, Asiatic Cheetah, Bornean Clouded Leopard and Iberian Lynx are now available at Toys“R” Us, GAME and Smyths Toys for ERP?9.99. Future‘Kinectimals’ plush toy releases will continue to include some of the world’s most exotic animals, such as the Canadian Lynx and Saber-Toothed Cat. Additionally, limited collector’s editions of the‘ Kinectimals’ game (packaged with a seven-inch plush toy for?44.99 ERP), is also now available at select retailers.

-ENDS-

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About Kinect

Kinect for Xbox 360 brings games and entertainment to life in extraordinary new ways— no controller required. Simple to use and fun to play, Kinect for Xbox 360 allows owners to jump into Kinect-enabled games for any type of play, and the Kinect Hub puts your favourite movies and TV programs, music, live sports, and social networks all in one place. The Kinect sensor recognizes you, responds to your gestures, listens to your voice and works with every Xbox 360 console (175 MB of memory required). More information about Kinect for Xbox 360 can be found at http://www.xbox.com/kinect.

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. This November, with the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play— no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with the leading social network of 25 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.

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