SANTA MONICA, Calif., Jun 25, 2008 -- This summer, Activision, Inc.'s (Nasdaq:ATVI) Guitar Hero ? , the #1 best selling video game franchise of 2007, will go coast-to-coast with the American Idols Live! Tour 2008, kicking off in Glendale, Ariz. on July 1. The sponsorship fuses the two pop culture phenomenons together for a second time, building on the success of the dual-branded "Risky Business" TV advertisements that featured season seven winner David Cook and finalist David Archuleta last month. In the upcoming 53-city tour, concert-goers will be among the first to experience three of the newest Guitar Hero games, the highlight of which will be a sneak-peak video demonstration of Guitar Hero World Tour, which officially hits shelves this fall.
The 10 "Idol" tour finalists will be part of a halftime Guitar Hero World Tour rockumentary, created by advertising agency DDB, that blends the camaraderie of hanging out in the studio with the franchise's latest transformation of music gaming - a slick newly redesigned guitar, a genuine electronic drum kit and a microphone. In each city,expert shredders will also face-off on center stage, and Guitar Hero: Aerosmith and Guitar Hero: On Tour will be available for everyone to play in a booth throughout the tour.
"The American Idols Live! Tour is for families to immerse themselves in the Idol experience first-hand, and what better way to bring a personalized, super star feeling to life than by playing Guitar Hero," said Iain Pirie, head of 19 Entertainment U.S. "Integrating Guitar Hero into the tour gets fans actively involved and provides an added dose of entertainment that we know they'll love."
"The Guitar Hero franchise is continually searching for new and organic ways to connect with music fans," said Robert Kotick, Chairman and CEO, Activision, Inc. "Linking the concert-going experience with a chance for people to feel like they are taking center stage with Guitar Hero delivers on just that. By going from town to town alongside 'American Idol,' we are building a strong community and providing new ways for families and friendsto spend time together by sharing the magic of music."
This week, rockers of all ages can enjoy two new video games from the Guitar Hero franchise, including:
-- Guitar Hero: On Tour - For the first time ever, Guitar Hero fans can rock out anytime, anywhere with Guitar Hero: On Tour. Designed specifically for the Nintendo DS TM , Guitar Hero: On Tour is bundled with a revolutionary Guitar Hero TM Guitar Grip TM and is currently available in stores nationwide.
-- Guitar Hero: Aerosmith - Rock this way with America's greatest rock n' roll band, Aerosmith. Relive the band's illustrious career from their early days at Nipmuc High School and continue on their journey to becoming rock royalty. Available on June 29, 2008 for Xbox 360 ? , PlayStation ? 2, PLAYSTATION ? 3 and Nintendo Wii TM .
About 19 Entertainment
Simon Fuller's 19 Entertainment Ltd. is recognized as a lead creator, provider and promoter of globally successful entertainment brands today. The company has attracted a unique collection of expertise in executives who work together to integrate and leverage activity across television, sports, film, touring, merchandising, music publishing, recording and artist/writer management.
19 Founder and CEO Simon Fuller has developed and managed some of the biggest entertainers of our time, with credits that include the creation of TV phenomenon AMERICAN IDOL, SO YOU THINK YOU CAN DANCE and renowned U.K. television series POP IDOL. 19's roster of chart-topping artists includes legendary musical icon Annie Lennox, country music sensation Carrie Underwood, the pop group sensation Spice Girls, and IDOL alumni Kelly Clarkson, Chris Daughtry and David Cook, to name just a few.
In 2007, 19 Entertainment Ltd. nabbed multiple Grammy nominations for AMERICAN IDOL alumni Carrie Underwood, Fantasia Barrino and Chris Daughtry, as well as a prestigious Governors Emmy Award, the Television Academy's highest honor, for "Idol Gives Back." In 2008, Simon Fuller was named "Top British Manager of All Time" by Billboard Magazine, broke music industry records by securing 17 songs on the Billboard Hot 100 chart in just one week (all 19 managed/American Idol artists), and beat the record of 14 singles charted by the Brian Epstein-managed Beatles during a single week in 1964.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy,Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release, they are identified by references to dates after the date of this release and words such as "outlook," "will," "remains," "to be," "plans," "believes," "may," "expects," "intends," and similar expressions. Factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision's titles in its fiscal year 2009, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, the timing and successful completion of the combination of Activision and Vivendi Games, the combined company's success in integrating the operations of Activision and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review historical stock option granting practices by Activision and its board of directors, the finalization of the tentative settlement of the SEC's formal investigation and final court approval of the proposed settlement of the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional action by the SEC and/or other regulatory agencies, and other litigation unrelated to stock option granting practices and any additional risk factors identified in Activision's most recent annual report on Form 10-K and quarterly reports on Form 10-Q and the definitive proxy statement filed on June 6, 2008 in connection with the proposed transaction with Vivendi.
The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
SOURCE: Activision, Inc.
Ryh-Ming C. Poon
Copyright Business Wire 2008
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