Birmingham, UK – 24 th January 2014 – UK mobile games publisher, Fairplay Media, is delighted to announce that it has made a move into the rapidly growing Chinese mobile games market with the opening of its new operation in Beijing, China.
Based in the country’s capital city the new publishing operation will directly handle the relationships and communications with local app stores, carriers and services needed for Western publishers and developers to move their products smoothly and securely into the market-place.
“China simply cannot be ignored for either publishers wanting to generate extra revenues or developers wanting to maximise their reach, but it’s a notoriously tricky market to not only understand but to actually get a foot hold in, let alone make any money!” says Simon Phillips, CEO. “We’re constantly seeing scenarios of games simply getting pirated or lost or not having the correct technology for discovery and so on. This really spurred us on to have our own team in the middle of it so we can confidently publish not only our own titles but actively seek third party titles that we think are suitable for that market and provide services from localisation, cultural changes to transparent analytics, monetisation and promotion.”
Fairplay China will be headed by General Manager, Miss Jessie Zhou. With many years experience in publishing both mobile and online games, Miss Zhou brings a wealth of essential local knowledge about the mobile publishing landscape that is the key to success.
“The mobile game field is constantly changing and evolving around the world so it’s important to keep moving with it. I’m excited to be joining the team at Fairplay. It’s an interesting position to be in, not only are we able to publish Western games in China, but we are already starting to see local developers looking for publishing networks in the US and Europe, with Fairplay we can now help them realise their potential too.”
Fairplay are actively seeking games to publish and distribute in China as well as other worldwide territories.
Developers and Publishers should contact firstname.lastname@example.org
ABOUT FAIRPLAY MEDIA
Fairplay Media is a global publisher of mobile games and apps. Formed in 2007 by Geoff Brown and Simon Phillips, Fairplay’s roots can be traced back to the very beginnings of video game history when Mr Brown founded U.S. Gold in 1984. Brining 30 years of game publishing, development, licensing, marketing and distribution experience together, Fairplay Media develops and publishes original IP as well as acquiring 3 rd party licenses and products.