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F1 2010™’s SIMULATION-FOCUSSED CAR HANDLING WILL DELIVER THE‘MOST AUTHENTIC EXPERIENCE’

Simulation-based handling in F1 2010 will benefit all players says Chief Games Designer in new Developer Video now available at www.formula1-game.com

Monday 26th April/... The car handling in F1 2010, the forthcoming official game of the 2010 FIA FORMULA ONE WORLD CHAMPIONSHIP™, will focus on simulation authenticity, developers Codemasters Studios revealed today in the second F1 2010 developer video, now available to view at www.formula1-game.com.

“The preference has always been to go down the simulation path,” said Stephen Hood, Chief Games Designer,“You can make a realistic sim easier to play for somebody but it’s very difficult to take an arcade handling system and make that appeal to people who prefer simulation handling.”

Taking FORMULA ONE™ fans further behind the scenes of F1 2010, the‘Handling’ developer diary also features new gameplay footage and former FORMULA ONE test driver Anthony Davidson, discussing the development team’s aim to create the“most authentic experience possible.”

In the developer diary, Anthony Davidson, who has been embedded into the team, explains the unique‘twitchy’ way in which FORMULA ONE cars handle and how this is translated into authentic gameplay. His experience, combined with real world data and feedback from the teams, drivers and tyre manufacturers is enabling the F1 2010 team to bring alive the sensation of being an FORMULA ONE racing driver like never before. As in real life, aerodynamics plays a pivotal role in racing, and players will feel how cars can corner at extremely high speed yet perform very differently at lower speeds.

FORMULA ONE fans can view the new developer diary at www.formula1-game.com, the home for all the latest screens, news and videos straight from the studio. F1 2010 is coming this September for the Xbox 360? video game and entertainment system from Microsoft?, PlayStation?3 computer entertainment system and PC Games For Windows?.

ABOUT F1 2010

F1 2010 is the official game of the 2010 FIA FORMULA ONE WORLD CHAMPIONSHIP and will include all of the official teams, drivers and circuits from this thrilling season. F1 2010 will challenge players to take on the best drivers on the planet in a range of game modes, from quick-fire races to full GRAND PRIX weekends and a career mode that can span either three, five or seven years.

In production at Codemasters Studios Birmingham, F1 2010 is being developed on the EGO™ Game Technology Platform, an evolution of the engine that powered the critically acclaimed, million-plus selling Colin McRae™: DiRT 2 and Race Driver: GRID™. The award-winning, under-the hood tech has been tuned to recreate the unique aerodynamics and handling of 200MPH+ FORMULA ONE cars for players to feel the thrill of competing at the pinnacle of motorsport.

MEDIA INFORMATION:

Andy Gray, Communications Manager

Andy.gray@codemasters.com

Codemasters (UK) 01926 814 132

Adrian Lawton Communications Manager

Adrian.lawton@codemasters.com

Codemasters (UK) 01926 814 132

Richard Eddy, Director, Communication

Rich.eddy@codemasters.com

Codemasters (UK) 01926 814 132

PRESS RESOURCE WEB SITE

Download game artwork, screens and essential Codemasters’ press materials direct to your desktop from: http://www.codemasters.com/mediabank

ABOUT CODEMASTERS

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include the BAFTA award winning Race Driver GRID, Colin McRae DiRT, Overlord, Operation Flashpoint; the company also retains the exclusive worldwide FORMULA 1 video game rights. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com

? 2009 The Codemasters Software Company Limited ("Codemasters"). All rights reserved. "Codemasters”? and the Codemasters logo are registered trademarks owned by Codemasters. An official product of the FIA Formula One World Championship.

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Licensed by Formula One Administration Limited. All rights reserved.

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