Leading UK game maker unveils its first consumer label
Thursday 19 th December 2013, Gateshead, UK – Eutechnyx has been at the forefront of video game innovation for over a quarter of a century and, for the last 17 years, the British game development powerhouse has specialised in racing and driving games, released in partnership with the world’s biggest games publishers. Today sees the launch of ETX Racing ™, the company’s first own-brand consumer-focused label.
CEO, Darren Jobling said, “To prosper in a rapidly changing industry requires the passion and desire to adapt to new markets. Eutechnyx has an unrivalled heritage in console video gaming dating back to 1996, and PC free-to-play since the launch of Auto Club Revolution®. In the last 12 months we’ve broadened our portfolio to include PC download, mobile and tablet gaming. The launch of our new consumer brand brings all the driving and racing game passion, creativity and expertise under one label; ETX Racing”
The first game title to be released by ETX Racing is the next instalment in the hugely successful NASCAR® series. NASCAR® ‘14 is set for an early 2014 release on PlayStation 3, Xbox 360 and Windows PC, published by Deep Silver, Inc.
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NOTES TO EDITORS
About ETX Racing
ETX Racing is the racing game development brand of Eutechnyx.
Eutechnyx is the world’s leading independent racing game developer. With a history spanning over 25 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the UK, the company has studios in China and the United States.
About Deep Silver, Inc
Deep Silver develops and publishes interactive games for all platforms, seeking to deliver top-quality products that provide immersive game experiences driven by the desires of the gaming community. The company has published more than 200 games worldwide since 2003, including the best-selling zombie action Dead Island™ franchise, the critically-acclaimed Metro™: Last Light and the smash hit action adventure Saints Row IV™. Deep Silver is a wholly-owned subsidiary of Koch Media, GmbH, and includes the renowned development studio Deep Silver Volition, based in Champaign, IL. For more information, please visit www.deepsilver.com or follow us on twitter at @deepsilver .
NASCAR® and NASCAR® ’14 are trademarks of the National Association for Stock Car Auto Racing, Inc. and used under license. All other car, team and driver images, track names, trademarks and other intellectual property are used under license from their respective owner.
© 2014 Eutechnyx Limited. Eutechnyx® and ETX Racing are trademarks of Eutechnyx Limited. All rights reserved.
© 2014 by Deep Silver. Deep Silver is a division of Koch Media GmbH, Gewerbegebiet 1, 6604 Höfen, Austria.
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