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Eurogamer and SEGA team up to deliver landmark marketing campaign for SEGA Rally

Brighton, England, September 14th, 2007: Eurogamer is preparing to host its biggest ever marketing campaign, with an unprecedented network takeover for the launch of SEGA Rally. The activity, due to start on September 24th, sees SEGA Rally take every single advertising impression on every single page of Eurogamer.net, Eurogamer TV, Eurogamers, Eurogamer Germany and Eurogamer France for a full week, ensuring the campaign is the biggest in Eurogamer’s eight year history.

Grant Gie, UK Marketing Manager at SEGA said the following,“Eurogamer are the perfect partner to help launch SEGA Rally to a new next generation audience. The network takeover is truly a unique and original way to market video games online and we’re very excited to be the first publisher to take advantage of it.”

Dan Robinson, sales manager at Eurogamer added,“We’ve worked closely with SEGA to deliver a truly breakthrough campaign. Never before have we had a campaign of this scale, spanning our entire consumer network of sites. It’s also the first campaign to co-ordinate activity between the UK, France and Germany.”

The legend of Rally games is back as SEGA Rally motors onto next-generation consoles on the 28th September, promising to push the boundaries of the Rally genre to a new level. A true next-gen game, SEGA Rally looks and plays better than ever offering fans bumper-to-bumper, heart stopping, and adrenalin pumping action sure to induce a grin to player’s faces.

Eurogamer is gearing up for its biggest Christmas ever. The company is about to move into new premises in the centre of Brighton and also has the launch of its Spanish edition planned for the coming weeks.

Contacts

For more information on Eurogamer’s advertising solutions as the busy Christmas period approaches, please contact Dan Robinson– dan@eurogamer.net / 07919 378 414.

To find out more about SEGA Rally, please contact Stefan McGarry on mcgarrys@soe.sega.co.uk or call 0208 996 4456.

About Eurogamer Network:

Founded in 1999 by brothers Rupert and Nick Loman, Brighton-based Eurogamer is the publisher of the UK’s most popular independent videogame website, Eurogamer.net. The site had an ABCE audited audience of 1,317,522 unique users during November 2006. The company also publishes a video site for gamers, Eurogamer TV, and a social network for gamers, Eurogamers.

The company also operates the first truly European network of videogame websites, including a German edition, Eurogamer.de and a French edition, Eurogamer.fr. Two more European launches are planned for 2007.

Eurogamer is also the publisher of the world's market-leading industry resource, GamesIndustry.biz and a site for the mobile games industry, MobileIndustry.biz. See www.eurogamer.biz for more details.

About SEGA? Europe:

SEGA Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega-europe.com.

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com