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Eurogamer and MediaClash announce joint venture

Leading games website publisher joins forces with customer media firm to form EuroClash

30/05/07—Eurogamer Network and MediaClash today announce the launch of EuroClash—a dynamic customer publishing venture for the video games sector in which each company holds 50 per cent.

The companies will join forces to provide a full service contract publishing solution for games retailers, publishers, developers, distributors and more, incorporating print media, websites and custom TV shows.

MediaClash’s Chief Executive, Greg Ingham, said of the deal:

“Eurogamer’s combination of innovation and high-quality editorial means that it’s held in the highest regard by the industry and consumers alike. Bringing together MediaClash’s publishing and commercial expertise with Eurogamer’s branding and authority within the games sector is a great way to offer value to clients. We have two strong teams here and the combination will be compelling.”

Rupert Loman, Managing Director of Eurogamer, added:

“Now that Greg has agreed to join us as Chairman, I’m pleased to be able to build upon our relationship with the formation of EuroClash. The MediaClash team have a history of delivering effective solutions for some big name clients. Drawing upon that resource is a great way of extending our reach, whilst continuing to maintain the high brand values we have worked to achieve.”

The new company will be registered to MediaClash’s Bath office address and will draw upon existing resources within the two companies. The venture’s publishing operations will be overseen by Simon Tapscott, who heads a team of six in his role as Account Director of MediaClash’s customer publishing division.

ENDS

About MediaClash: MediaClash is a diverse, Bath-based media business created by Greg and Jane Ingham. Greg was Chief Executive of Future plc until June 2006 and Jane is a former Managing Director of Future UK.

MediaClash is active in four key areas of business: City magazines, customer publishing, digital communications and business consultancy. MediaClash plans to grow through launches and acquisitions.

About Eurogamer: Founded in 1999 by brothers Rupert and Nick Loman, Brighton-based Eurogamer is the publisher of the UK’s most popular independent videogame website, Eurogamer.net. The site had an ABCE audited audience of 1,317,522 unique users during November 2006 and remains the only videogame website with independently audited traffic figures. The company also publishes a video site for gamers, Eurogamer TV, and a social network for gamers, Eurogamers.

The company also operates the first truly European network of videogame websites, including a German edition, Eurogamer.de. The company is gearing up to launch Eurogamer.fr in the coming weeks. Eurogamer is also the publisher of the world's market-leading industry resource, GamesIndustry.biz and a site for the mobile games industry, MobileIndustry.biz. See www.eurogamer.biz for more details.

Contacts:

Greg Ingham: 01225 47 58 58 greg.ingham@mediaclash.co.uk

Rupert Loman: 01273382 521 rupert@eurogamer.net

For more information:

Laura Sharples: 01225 47 58 60 laura.sharples@mediaclash.co.uk

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com