Unique Partnership Offers In-Depth Understanding of Both Markets as Cloud Rapidly Becomes Preferred Platform for Video Games
TWAIN HARTE AND ALAMEDA, CALIF., May 23, 2012– Reverb Communications, a veteran public relations, marketing and publishing digital entertainment agency, and Engage, a full-service communications agency specializing in the cloud, mobile and telecom markets, today announced a partnership providing public relations and marketing services to gaming companies and to cloud providers that are now delivering video games and gaming applications.??
The cloud is changing the gaming business, bringing new players into the industry.? Broadband access and availability means that cloud hosting and traditional service providers are increasingly important for the distribution and quality of the gaming experience. The Engage and Reverb Communications relationship is the only agency partnership that brings together knowledge and experience of the cloud, mobile, and telecom markets and all of the gaming platforms under one unified infrastructure.
"The partnership between Engage and Reverb Communications provides the collective resources to drive our clients’ business forward in a fast-paced gaming market,“ said Doug Kennedy, president and CEO of Reverb Communications.? "Our gaming clients want to be in the cloud space, while cloud providers want gaming customers.? The combination of Reverb and Engage brings together business-to-business and consumer marketing and PR, giving our customers the best of both worlds."?
"Many of our mobile and telecom clients want to understand how to market to the consumer market," said Jeannette Bitz, president of Engage.? "They realize that consumer apps and their infrastructure are coming together in the cloud, and they need PR and marketing initiatives that respond to this trend.? Our partnership with Reverb gives clients access to our deep expertise in both the consumer and telecom fields.”
Strong growth in the gaming market is driving the need for a new approach to consumer and corporate communications.? Gartner estimated that in 2011 the market for mobile and cloud-based gaming accounted for 15 percent ($11.9 billion) of the $74 billion worldwide gaming market.? The analyst company predicts that in 2015 online gaming will account for the bulk of gaming market growth, with 20 percent ($28.3 billion) of total market sales of $112 billion.
Partnership Offers Wealth of Experience
The collective market experience of Engage and Reverb enables the agency partnership to provide clients with a complete solution incorporating sales, marketing, and public relations support.? Clients no longer need to put up with segmented solutions from multiple agencies.? Reverb and Engage work together to translate a client's unique message across all media channels to reach the audiences that matter, whether consumers, developers, carriers, or investors.
Engage is an award-winning public relations and communications agency with a passion for results and a reputation for driving highly strategic, creative PR and communications programs for technology companies.? The firm’s domain expertise and strong track record enable it to create bold, results-oriented programs that capture the interest and respect of investors, customers, partners, and industry influencers. Engage is based in the heart of the San Francisco Bay Area/Silicon Valley.? Engage has been recognized four times as one of the“Best Places to Work in the Bay Area” by the San Francisco Business Times, East Bay Business Times, and the San Jose/Silicon Valley Business Journal.
For more information about Engage, please refer to the agency’s website, www.engagepr.com or visit the agency on YouTube, Twitter, and the Engage blog.
About Reverb Communications
Reverb Communications, Inc. provides a combination of public relations, marketing and business development programs, creating customized communications campaigns that directly contribute to a client’s bottom line.? Reverb specializes in launching videogames on all platforms including Xbox 360? video game and entertainment system from Microsoft, PlayStation?3 computer entertainment system Wii, Windows PC, Facebook and iPhone. The agency has worked on recognizable brands like Guitar Hero, Rock Band, The Beatles: Rock Band, Star Trek, Dungeon Defenders, iSamJackson, Zumba Fitness and many more.For more information about Reverb Communications, please visit:? www.reverbinc.com.?