< Back to Press Releases

Emoji Match 4 Launches on the Apple App Store September 9th

“The world’s most popular emojis featured in this all-new mobile game”

Vella Games, a mobile game developer, is proud to announce the launch of Emoji Match 4 on the Apple App Store.

Since its founding in 2016 the Dutch mobile app developer Vella Games has released over 100 apps, most of them with emojis as a core theme. Multiple of its apps have been featured by Apple and generated hundreds of thousands of downloads from all over the world.

The founders of Vella Games kept on wondering why there are no well-known puzzle games featuring emojis as a core theme, given the popularity of emojis. They quickly got the idea to develop one themselves, resulting in Emoji Match 4.

The game is a spin on the popular ‘match’ puzzle genre. The chosen emoji characters are among the most used emojis worldwide. Users are challenged to match 4 or more emojis while, at the same time trying to avoid matching 3 emojis because that will cost points. In every level users can use-up a certain amount of ‘moves’ to match 4 or more of a specific emoji. Also, users will need to reach a set amount of points to successfully finish a level. As a bonus, users earn ‘thumbs up’ by beating levels, they can use these thumbs to mix-up the playing board when they are stuck.

There are over 100 challenging levels to beat, more will be added in the future. Users can play alone or compete with users from all over the world via Facebook.

To celebrate the release of Emoji Match 4 Vella Games has created a free iMessage Sticker Pack (iOS 10+) featuring the core characters of the game. The sticker pack is included with the app and directly available after downloading the app.

Emoji Match 4 for iPhone and iPad is available on the App Store September 9th: Download link  





Requires iOS 9.3 or later. Compatible with iPhone, iPad, and iPod touch.


Game – Puzzle

Game – Family



Emoji Match 4 is free to play but features ads and optional in-app purchase items


Ages 4+

Official Release Date:

September 9th, 2017


Vella Games is an independent mobile app developer based in the Netherlands. Next to developing its own apps it develops leading iMessage Apps & Emoji Keyboards for brands and content owners.

For more information please visit www.vellagames.com


Toine van Kempen                          Constantijn van der Lubbe

Co-Founder Vella Games              Co-Founder Vella Games

Please contact us for inquiries: contact@vellagames.com   

Additional information

Early access to the app:

We can also provide access to our beta release via Testflight, for you to test and review the app. To be granted access please provide an email address so we can allow access.


Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com