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Emerging Entertainment in Emerging Markets

Singapore developer signs on 4 production partners in Asia

Singapore, December 17, 2007 - Emerging Entertainment, a leading Singapore based developer, announced today it has signed agreements with four innovative and upcoming studios in Asia to strengthen its production pipeline. The partnerships will utilize the creative strength of each group's workforce to participate in the production of EE's flagship title Troll&Armor. Troll&Armor is a next-generation fantasy action-adventure game for PC and console.

"These partnerships will give us a competitive edge in productivity, creativity and cost structure. I believe one of the challenges to triple-A titles in the future will be getting costs under control while still delivering the quality that people expect from a next-gen title," said Cornel Hillmann, Managing Director of Emerging Entertainment. "We selected partners after visiting numerous studios in Asia and selected only the very best. We see a new and incredibly powerful creative pool in China and the Philippines emerging that will be sure to have a powerful impact on the worldwide game industry."

Emerging Entertainment's new partners in Asia include Blackbow Studio in Beijing, China ( http://www.blackbowstudio.com), MythicFlame Studio in Chengdu, China ( http://www.mythicflame.com), Roc Chen Studio in Chengdu, China ( http://www.rocstudio.cn) and Ladyluck Digital Media in the Philippines ( http://www.ladyluckdigital.com).

"We are extremely happy to be working on a next-generation title like this one from Emerging Entertainment. This gives us the chance to show once again our abilities and our competitive edge in the global market", said Blake Seow, Marketing Director for Blackbow Studio. "We believe this partnership is a great opportunity which benefits both parties by bringing different cultures together on an international production. In Emerging Entertainment we have found a partner that sees the true benefits to using our stable of dedicated and artistic employees."

Emerging Entertainment's new line-up of outsourcing partners is centered on high quality art asset pipelines. This gives them the ability to focus their current team of experts on technology and gameplay design for their latest title, Troll&Armor. Emerging's Managing Director, Cornel Hillman, went on a recent trip organized by Singapore's Media Development Agency (MDA) and Ministry of Manpower (MOM). Durring his trip he met several of these new key partners while touring Bejing, Shengdo and Shanghai.

For More information on Emerging Entertainment please contact them at the number above or go to their website at www.emerging-entertainment.com.

About Emerging Entertainment

Emerging Entertainment (EE) was founded in 2006 to develop cutting-edge games for PC and console. EE's mission is to create titles which are action packed but playable by a wide audience. It's newest title Troll&Armor is a wholly owned IP created by EE. Additional information about EE can be obtained through our web site at http://www.emerging-entertainment.com.

The statements contained in this release that are not historical facts are "forward-looking statements." Emerging Entertainment cautions readers of this press release that a number of important factors could cause Emerging Entertainment's actual future results to differ materially from those expressed in any such forward-looking statements. Emerging Entertainment and the Emerging Entertainment logo are registered trademarks of Emerging Entertainment. All other company names mentioned herein may be trademarks of their respective owners. Copyright? 2007 Emerging Entertainment, All Rights Reserved.

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Contact: David Tractenberg

Traction PR

310-453-2050 ext.111


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