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Edinburgh Interactive to highlight interactive TV as future of gaming industry

Edinburgh Interactive, the annual event which focuses on emerging media trends, will this year feature discussions on how computer game development skills will propel the transformation of the rapidly growing interactive TV business, providing a bright future for both sectors.

EI will provoke heavy debate on this subject in the session, Interactive TV– The Games Industry of the Future on Friday 12 th August at The Radisson Blu Hotel.

Amidst a plethora of terms and expressions used to describe what is happening in the media landscape thanks to internet connectivity, this session looks at consumer trends in the various media– film, TV, music, games over the last 10 years.? Chaired by Fred Hasson who has had a career spanning TV, dotcom and the games industry, with Dan Cryan from Screen Digest, this session will look at what the games industry can learn from this, and asks who has responded to the challenges and how.? This session points to what the future will look like, in particular the fight for control of the living room, diverging business models and government regulation.

This session will also look at the history of convergence, or not as the case may be; has it actually been a divergence?? Do the traditional media industries and regulatory bodies really understand what’s been going on, and is there a threat of a broadcaster centric view of convergence among policy makers???

Don’t miss out!? Book your tickets NOW at www.edinburghinteractive.co.uk

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For all enquiries, please contact Alexa Turness, Edinburgh Interactive Event Director on +44 (0) 7990 522 004 / +44 (0) 207 534 0580 or by email, alexa@edinburghinteractive.co.uk

About Edinburgh Interactive

Now celebrating its ninth successful year, Edinburgh Interactive is powered up to showcase the continued popularity, growth and influence of video games. And this year, the Interactive Festival is more synchronised with the world famous Edinburgh Festival than ever, appealing to the press, public and professionals from film, television and interactive media backgrounds alike, offering a bigger event for delegates, more consumer focusing– an overall spectacle for all.

As ever, Edinburgh Interactive wouldn’t be complete without the cornerstones of conferences, keynotes, panel sessions, debates, games screenings and even more people than ever jostling to get through the doors. www.edinburghinteractivefestival.co.uk

Edinburgh Interactive is managed by an Executive committee and a board drawn from all areas of the games industry, including publishers, developers and the two industry trade bodies: The Independent Game Developers Association (TIGA) http://www.tiga.org and the UK Interactive Entertainment Association (UKIE) http://www.ukie.org.uk. EIGF Ltd is the non-profit company behind the festival.

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com