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Easy as ABC: Uncooked's Xbox 360 GAMER magazine continues to grow

Uncooked Media's Xbox 360 GAMER magazine experiences major growth in spite of tough market conditions, and cements online presence with three dedicated videogame websites

17/08/07– Uncooked Media’s Xbox 360 GAMER magazine has seen another increase in yesterday’s ABC magazine circulation figures.

Whilst the PlayStation magazine market experienced a further dip across the board, the Xbox market has proved to be encouragingly healthy for most of the specialist Xbox 360 titles. Xbox 360 GAMER’s fourth posted ABC result for the magazine is 12,586, for the period covering 1 January– 30 June 2007. This shows period-on-period growth of 18.4% and year-on-year growth of 37.8%, making it the highest-selling non-disc Xbox 360 magazine in the UK.

Tarik Alozdi, Sales Director, Uncooked Media said:

“You can understand why we’re pleased with this ABC result. It has risen again. One main factor is the editorial and design team who work hard to put out the best magazine every issue– this has certainly helped 360 GAMER thrive.”

Stu Taylor, Group Editor, Uncooked Media said:

“We’ve constantly adapted the mag in response to reader feedback; and at?2.99 for 148 pages we’re the biggest Xbox 360 magazine in the market, offering unbeatable value on a consistent basis every three weeks.

“Thanks to continued support from key players like Microsoft, Midway, THQ and Bethesda, we’ve brought our readers exciting exclusives on Halo 3, Forza Motorsport 2, WWE SmackDown vs RAW 2008, Fallout 3 and Juiced 2. A trend that is set to continue into 2008 and beyond.”

Online Expansion of GAMER Brand

Uncooked recently launched www.ps-gamer.com and www.nintendowii-gamer.com to compliment www.360-gamer.com and complete the GAMER brand across all three of the major home consoles.

All three sites have dedicated staff headed up by Online Editor, Jay Filmer, and are constantly updated with news, reviews and previews. By May 2007 www.360-gamer.com had experienced over 80,000 monthly unique visitors, and had delivered over 1,000,000 page impressions on multi-format advertising campaigns.

Xbox 360 GAMER magazine was launched by Uncooked Media in October 2005, and is the only UK Xbox 360 magazine published every three weeks. It also offers unbeatable value with a standard retail price of?2.99 for 148 pages, and is available through the likes of WHSmith, Tescos, HMV, Gamestation, Borders and newsagents. Xbox 360 GAMER is a member of the Audit Bureau of Circulations.

ENDS

About Uncooked Media

Uncooked Media Ltd was founded in the UK in 2003. It is a specialist magazine publisher covering such diverse topics as videogames, Asian pop culture, trading cards and American wrestling. Uncooked currently publishes NEO– the UK’s only dedicated magazine for anime, manga, videogames and Asian cult cinema; 360 GAMER– the UK’s only three-weekly magazine for Xbox 360 gaming; and Fighting Spirit– the UK’s only magazine dedicated to wrestling and mixed martial arts.

For more information:

Tarik Alozdi, Sales Director, Uncooked Media, 01202 606389 or tarik@uncookedmedia.com

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com