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EASTER COMES EARLY THIS YEAR WITH POKÉMON!

RECEIVE MAGMAR IN POKÉMON X OR ELECTABUZZ IN POKÉMON Y VIDEO GAMES FOR FREE AT GAME UK THIS APRIL!

London, UK—March 31, 2014— Today, The Pokémon Company International announced an exciting Easter promotion for Pokémon X and Pokémon Y video game players, with a special Pokémon Trading Card Game: XY expansion treat, at the leading video game retailer, GAME UK.

Starting April 4 and for a limited time only, Pokémon video game players can receive a free Pokémon character—Magmar for Pokémon X or Electabuzz for Pokémon Y at all GAME UK stores. The redeemable codes for the characters will be printed on cash receipts upon request, and no purchase is necessary. The Pokémon X and Pokémon Y video games have already enjoyed huge success, selling nearly 12 million copies globally in the first four months since the worldwide launch in October 2013.

Both seasoned Pokémon Trainers and newcomers to the games will enjoy playing with Electabuzz and Magmar, who appeared in the very first Pokémon video games, Pokémon Red Version and Pokémon Blue Version. Battling, trading, and collecting have always been at the heart of the Pokémon experience, so fans will appreciate the special bonus items that come with this distribution: Electabuzz is holding an Electirizer, and Magmar is holding a Magmarizer. When traded holding these items, Electabuzz will evolve into Electivire, and Magmar will evolve into Magmortar.

Pokémon Trading Card Game fans can also get in on the action with a free Pokémon TCG: XY special sampling pack available in store and while stocks last. All packs will include a special foil Pikachu card, plus one additional card from the Pokémon TCG: XY expansion. No purchase is necessary.

Pokémon TCG: XY launched on February 5 in the UK and includes all-new Mega Evolution Pokémon and new Fairy-type Pokémon. Since its release, the Pokémon Trading Card Game has shipped over 20 billion cards across 74 countries. The new Pokémon TCG: XY expansion is based on the best-selling Pokémon X and Pokémon Y video games for the Nintendo 3DS family of systems.

To support this exciting promotion, The Pokémon Company International is investing in a TV campaign to showcase the Pokémon universe, demonstrating how Pokémon TCG and video game content is part of the same world. Promotional spots will air from April 7 to April 27 on CiTV, Cartoon Network, Disney XD, and Sky Kids.

Be sure to visit Pokemon.co.uk, “Like” the official Pokémon Facebook page at Facebook.com/Pokemon, and follow Pokémon on Twitter @Pokemon to receive the latest Pokémon news.

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About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit Pokemon.co .uk.

About GAME

GAME Retail Ltd. is the UK’s leading high-street video games retailer. Formed in April 2012, GAME is committed to delivering for the gaming communities of the UK online, in-store, on mobile and through their app. With a market-leading reward proposition, incredible exclusive content and great deals, GAME is the number one destination for all gaming needs. For more information, please visit www.game.co.uk.

Contact:

Lauren Dillon

Premier

+44 (0)20 7292 6438

lauren.dillon@premiercomms.com

Games Press

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