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EA SPORTS UNVEILS GLOBAL FOOTBALL STARS FOR FIFA 12

Wayne Rooney And Jack Wilshere To Appear On UK Cover Of FIFA 12

Guildford, UK.– July 29, 2011– Electronic Arts Inc. today revealed an iconic lineup of international football stars that will help launch EA SPORTS™ FIFA 12 , winner of 20“Best Sports Game of E3” awards, including the prestigious E3 Game Critics award.* Headlining the group of footballers is Manchester United striker Wayne Rooney and Real Madrid’s Kak?, who will be joined by stars Philippe Mex?s in France, Gerard Piqu? in Spain, Giampaolo Pazzini in Italy, Mats Hummels in Germany, Jack Wilshere in United Kingdom and many others all over the world to launch FIFA 12 on September 27 in North America and September 30 worldwide. The football stars will grace the cover of FIFA 12 packaging, be integrated into marketing and advertising campaigns, and utilized in social media activities around the world.

“This is an iconic group of footballers who all passionately play our game, and we are excited to have them speak to fans around the world about their own personal experiences playing the best sports game on the planet,” said Matt Bilbey, Vice President and GM of Football, EA SPORTS.“With all the accolades FIFA 12 has received so far we are confident we have the most authentic and highest quality game we have ever created, and these superstars will play an integral role in sharing their excitement for its highly anticipated launch.”

Rooney, winner of both PFA Players’ and Fans’ Player Of The Year 2009-10, and Wilshere who scooped last season’s PFA Young Player Of The Year award appear on the pack in the UK, Ireland, Scandinavia and the Middle East. Additional renowned players will be revealed in other countries around the world but already include:

Player Nationality Club
Wayne Rooney English Manchester United
Kak? Brazilian Real Madrid
Jack Wilshere English Arsenal
Philippe Mex?s French AC Milan
Karim Benzema French Real Madrid
Giampaolo Pazzini Italian Internazionale
Gerard Piqu? Spanish FC Barcelona
Xabi Alonso Spanish Real Madrid
Mats Hummels German Borussia Dortmund
Tim Cahill Australian Everton
Valentin Stocker Swiss FC Basel
Vasili Berezutski Russian CSKA Moscow
Bal?zs Dzsudzs?k Hungarian Anzhi Makhachkala
?

FIFA 12 brings to the pitch the game-changing new Player Impact Engine, a physics engine built to deliver real-world physicality in every interaction on the pitch. Revolutionary gameplay innovations inspired by the real-world game make FIFA 12 deeper and more engaging. All-new Precision Dribbling creates a higher fidelity of touch on the ball for better control in tight spaces, more time to make decisions on attack, and more control over the pace of the game. Innovations in attack are balanced by a re-designed defending mechanism called Tactical Defending, which fundamentally changes the approach to defending by placing equal importance on positioning, intercepting passes and tackling. Plus, players have been infused with Pro Player Intelligence, the next generation of player intelligence and performance. FIFA 12 also introduces EA SPORTS Football Club—the heartbeat of FIFA 12. This live service is available at no additional cost and connects players to the real-world game with fresh, new content all the time, enabling them to support their favorite club and connect and compete with their friends, and millions of players around the world.

For the latest news on FIFA 12 join more than six million fans in the EA SPORTS FIFA community at http://www.facebook.com/easportsfifa or follow us on Twitter at www.twitter.com/easportsfifa.

FIFA 12 will be localized into 18 languages and available in 51 countries. It will be available for the PlayStation?3 computer entertainment system, Xbox 360? videogame and entertainment system, PC, Wii™, PlayStation?2 computer entertainment system, Nintendo 3DS™, PSP? (PlayStation?Portable) system, iPhone?, iPad™, and iPod? touch. The game will also be available for digital download on PC at origin.com. The game has not yet been rated. Screenshots are available at http://info.ea.com.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences.?EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL? hockey, NBA JAM basketball, NCAA? Football, Fight Night boxing, EA SPORTS MMA,? Tiger Woods PGA TOUR? golf , and EA SPORTS Active. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

*E3, 2011.

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About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™.?More information about EA is available at http://info.ea.com.

EA SPORTS, EA SPORTS Active, The Simsand Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.? John Madden, NFL, NCAA, Tiger Woods, PGA TOUR and FIFA are the property of their respective owners and used with permission.?“PlayStation” and the“PSP” are registered trademarks of Sony Computer Entertainment Inc.? Xbox 360 is a trademark of the Microsoft group of companies. Wii and Nintendo 3DS are trademarks of Nintendo.? iPad is a trademark?of Apple Inc.?iPod and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries.?All other trademarks are the property of their respective owners.

Contact

Keith Hennessey

EA SPORTS

01483 463783

khennessey@ea.com

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