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EA SPORTS UNVEILS FREE DOWNLOADABLE FOOTBALL GAME FOR PC

Football Fans Will Shape EA SPORTS FIFA Online Content During Development Process

GUILDFORD, UK.,– 29th January 2010– Electronic Arts (NASDAQ: ERTS) announced today development of a free-to-play*, downloadable game called EA SPORTS™ FIFA Online that will make its most popular and highest rated^ videogame franchise available to football fans with a broadband internet connection and an average spec laptop computer or desk-top personal computer. The free-to-play EA SPORTS FIFA videogame will call on football fans and gamers to help shape features during closed beta testing prior to its English language European open beta release in June 2010.

“Listening to and engaging football fans has been one of the driving forces behind the success of our FIFA franchise and now we are inviting European football fans--in mass numbers and earlier than we ever have before--to help us develop a new football game,” said Executive Producer Kaz Makita.“Fans will determine the features that matter most, and at the end of this process, our goal is to deliver a game for fans looking for a quick football fix at home or at work.”

“There are a large number of football fans who do not want a console gaming experience due to time and other priorities in their personal lives but they still want to be able to play a top-quality football videogame,” explained Makita.“FIFA Online will be designed specifically for them.”

Beginning February 3, football fans across Europe are invited to register to participate in the closed beta development and testing of FIFA Online by visiting http://fifa-online.easports.com. More than 20,000 fans will be involved in the first phase of closed beta testing and then, during open beta in June, hundreds of thousands of fans will test the game, providing feedback directly to the game’s developers through exclusive discussion forums.

EA SPORTS FIFA Online will be released around the world in stages. The English language version will be available to all football fans in June, 2010. Over the next 12 to 24 months FIFA Online will launch in other languages across Europe and then in North America. Non-English speaking football fans will also be able to participate in the development process of these games.

EA SPORTS FIFA Online will offer an authentic football experience with 30 licensed leagues, 500 clubs and more than 15,000 players. During the first closed beta stage beginning February 3, the game will feature a 2010 FIFA World Cup South Africa tournament mode and a control system that uses the mouse only. At the second stage of closed beta, the game will feature a League Mode that enables fans to manage and compete as their favorite football club, and the ability to play online matches. FIFA Online will enable football fans and gamers to build their favorite club into their dream team by developing or acquiring players, upgrading skills, and getting unique apparel by earning in-game currency to acquire items or through micro-transactions. Additional content will be designed for the game based on feedback by fans.

Register to play at http://fifa-online.easports.com.

EA SPORTS FIFA Online is developed by EA Canada and EA Singapore. The game is rated PEGI +3.

Screenshots can be downloaded at www.easports.co.uk/press.

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL? hockey, NBA LIVE basketball, NCAA? Football and NCAA Basketball, Fight Night boxing and Tiger Woods PGA TOUR? golf, while EA SPORTS Active for the Wii is the most critically acclaimed product available for interactive fitness.

For more information about EA SPORTS, including news, video, blogs, forums, fantasy leagues and game communities, please visit www.easports.com to connect, share and compete.

    <*>See website for details
^ according to Metacritic.com

###

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.easports.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.easports.co.uk/press.

EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks of Electronic Arts Inc. Official FIFA licensed product“? The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved.” Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams.

? The Official Emblem and Official Mascot of the 2010 FIFA World Cup South Africa™ and the FIFA World Cup Trophy are copyrights and trademarks of FIFA. All rights reserved.

John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission

GUILDFORD, UK.,– 29th January 2010– Electronic Arts (NASDAQ: ERTS) announced today development of a free-to-play*, downloadable game called EA SPORTS™ FIFA Online that will make its most popular and highest rated^ videogame franchise available to football fans with a broadband internet connection and an average spec laptop computer or desk-top personal computer. The free-to-play EA SPORTS FIFA videogame will call on football fans and gamers to help shape features during closed beta testing prior to its English language European open beta release in June 2010.

“Listening to and engaging football fans has been one of the driving forces behind the success of our FIFA franchise and now we are inviting European football fans--in mass numbers and earlier than we ever have before--to help us develop a new football game,” said Executive Producer Kaz Makita.“Fans will determine the features that matter most, and at the end of this process, our goal is to deliver a game for fans looking for a quick football fix at home or at work.”

“There are a large number of football fans who do not want a console gaming experience due to time and other priorities in their personal lives but they still want to be able to play a top-quality football videogame,” explained Makita.“FIFA Online will be designed specifically for them.”

Beginning February 3, football fans across Europe are invited to register to participate in the closed beta development and testing of FIFA Online by visiting http://fifa-online.easports.com. More than 20,000 fans will be involved in the first phase of closed beta testing and then, during open beta in June, hundreds of thousands of fans will test the game, providing feedback directly to the game’s developers through exclusive discussion forums.

EA SPORTS FIFA Online will be released around the world in stages. The English language version will be available to all football fans in June, 2010. Over the next 12 to 24 months FIFA Online will launch in other languages across Europe and then in North America. Non-English speaking football fans will also be able to participate in the development process of these games.

EA SPORTS FIFA Online will offer an authentic football experience with 30 licensed leagues, 500 clubs and more than 15,000 players. During the first closed beta stage beginning February 3, the game will feature a 2010 FIFA World Cup South Africa tournament mode and a control system that uses the mouse only. At the second stage of closed beta, the game will feature a League Mode that enables fans to manage and compete as their favorite football club, and the ability to play online matches. FIFA Online will enable football fans and gamers to build their favorite club into their dream team by developing or acquiring players, upgrading skills, and getting unique apparel by earning in-game currency to acquire items or through micro-transactions. Additional content will be designed for the game based on feedback by fans.

Register to play at http://fifa-online.easports.com.

EA SPORTS FIFA Online is developed by EA Canada and EA Singapore. The game is rated PEGI +3.

Screenshots can be downloaded at www.easports.co.uk/press.

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL? hockey, NBA LIVE basketball, NCAA? Football and NCAA Basketball, Fight Night boxing and Tiger Woods PGA TOUR? golf, while EA SPORTS Active for the Wii is the most critically acclaimed product available for interactive fitness.

For more information about EA SPORTS, including news, video, blogs, forums, fantasy leagues and game communities, please visit www.easports.com to connect, share and compete.

    <*>See website for details
^ according to Metacritic.com

###

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.easports.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.easports.co.uk/press.

EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks of Electronic Arts Inc. Official FIFA licensed product“? The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved.” Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams.

? The Official Emblem and Official Mascot of the 2010 FIFA World Cup South Africa™ and the FIFA World Cup Trophy are copyrights and trademarks of FIFA. All rights reserved.

John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission

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