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EA SPORTS FIFA Manager 12 Developed In Collaboration With Football Fans

Over 700 Improvements Create The Most Authentic Football Management Simulation

Guildford,?UK– June 30, 2011– Electronic Arts Inc. announced today that EA SPORTS is developing EA SPORTS™ FIFA Manager 12 in collaboration with football fans around the world. The 11 th edition of the football management simulation will include features inspired and determined by the community, in addition to a full feature set and game modes with more than 700 improvements, when the game launches this autumn.

Through the online“Your Feature!” campaign, thousands of fans participated in a community call-to-action to directly influence the game’s content for this season. Fans proposed features they wanted in the game, and then community voting determined the ones that mattered most. Features created by the community include,“Speeches Before The Match”,“European Cup Final Match”,“Open Trials for New Players”, new tutorial“Manager Challenges,” and an extension of the last 24 hours of the transfer market.

“It was very exciting to see so many great ideas proposed by our fans,” said Gerald K?hler, lead designer of FIFA Manager 12.“We were impressed by the passion these fans exhibited towards the game and the quality of the ideas generated. Working with the community helped us target more than 700 improvements that will make this the most authentic football management simulation we have ever produced.”

FIFA Manager 12 features improvements to virtually all areas of the game, including major enhancements to the 3D mode, finances, transfers and the calendar. Changes to the 3D mode create a more realistic experience, and include new logic, new player artificial intelligence, and marked improvements to tactics, substitutions and the conduct of opposing managers. In addition, a new intuitive user interface makes it possible for players to retrieve all the data relevant to the game within seconds and to issue precise tactical instructions to their teams.

The financial mode is now more authentic with on-the-pitch success impacting revenue, and realistic differences in revenue generated through jersey sponsors between clubs. In the transfer section, managers can now field players in trial training and in real matches. Managers can also commission a detailed analysis of the squad so the team's weak points can be specifically eliminated.? A whole range of new options will be available in the calendar, from the charity gala to direct friendly match queries, and training can once again be planned and implemented on a daily basis.

FIFA Manager 12 also contains a host of improvements to the online mode, all premium features from previous years are now included and available to all players. Online improvements include an extensive avatar editor, the option of creating fantasy leagues, and a large number of new statistics.

FIFA Manager 12 is developed for EA SPORTS by Bright Future studio in Cologne. The game will be available for the PC this autumn. Additional information about EA SPORTS FIFA MANAGER 12 is available at http://www.fifa-manager.com/fifa-manager/fifa-manager-12/information.html.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences.? EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL? hockey, NBA JAM basketball, NCAA? Football, Fight Night boxing, EA SPORTS MMA,? Tiger Woods PGA TOUR? golf , and EA SPORTS Active. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

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About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™.?More information about EA is available at http://info.ea.com.

EA SPORTS, EA SPORTS Active, The Sims, and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.? John Madden, NFL, NCAA, Tiger Woods, PGA TOUR and FIFA are the property of their respective owners and used with permission.?“PlayStation” and the“PSP” are registered trademarks of Sony Computer Entertainment Inc.? Xbox 360 is a trademark of the Microsoft group of companies. Wii and Nintendo 3DS are trademarks of Nintendo.? iPad is a trademark and iPod and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries.?? Facebook is a registered trademark of Facebook, Inc.? All All other trademarks are the property of their respective owners.

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Additional information is available at:

Keith Hennessey

EA SPORTS Publicist

khennessey@ea.com

01483 463783

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