< Back to Press Releases

EA'S BLOCKBUSTER RACING FRANCHISE SPEEDS INTO STORES THIS OCTOBER

Prove Yourself On the Highest Level of Street Racing Competition Against the World's Best Racers

Chertsey, UK– August 29, 2007– Electronic Arts (NASDAQ: ERTS) announced today that Need for Speed™ ProStreet, the latest version of the blockbuster franchise, will hit stores in North America on October 31 and across Europe on November 1, 2007. In Need for Speed ProStreet, you have to build the ultimate battle machine, take it to multi-disciplinary showdowns and pit your skills and reputation against the world’s best street racers. This is your chance to prove that you have what it takes to be crowned the next street king.

“The Need for Speed franchise has always been on the cutting edge of car culture,” said Executive Producer, Larry LaPierre.“Street racing is getting more organized and Need for Speed ProStreet is our interpretation of where we anticipate the culture to be in three to five years. We’re delivering on the ultimate proving ground, bringing you out of your neighborhood back alleys and on to the world stage. This is a next-gen game, packed with the raw intensity and visceral aggression that defines street racing at the highest level.”

Need for Speed ProStreet is a racing experience like no other. For the first time, you’re designing and building a car, competing in iconic locations from around the globe and battling in four distinct racing styles– grip, drag, drift and the all-new speed challenge. The atmosphere is electric– complete with energetic crowds, photo-realistic vehicles and billowing smoke– all designed to embody the pressure and intensity of the gladiatorial challenge known as Show Down. Need for Speed ProStreet is the realization of the power, aggression and rivalry that embodies street racing culture.

Need for Speed ProStreet will be available for Xbox 360™ video game and entertainment system, PLAYSTATION?3 computer entertainment system, and Wii™ as well as the PlayStation?2 computer entertainment system, Nintendo DS™, PC and mobile. More information can be found at www.needforspeed.com. Press can download assets at www.electronicarts.co.uk/press.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press.

EA, EA SPORTS, EA SPORTS BIG, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Wii and Nintendo DS are trademarks of Nintendo.“PlayStation” and“PLAYSTATION” are registered trademarks of Sony Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the properties of their respective owners.

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com