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Star Trek, TRIVIAL PURSUIT and Lemonade Tycoon Now Available on iPhone and iPod touch

LONDON, UK– May 29, 2009– EA Mobile™, a division of Electronic Arts Inc. (NASDAQ:ERTS), today announced three new titles available on the Apple App Store including: Star Trek?, TRIVIAL PURSUIT and Lemonade Tycoon™. Delivering genre diverse titles to its already robust offering on the App Store, EA Mobile continues to offer both world-class licensed properties as well as original IP titles for players to enjoy on iPhone™ and iPod? touch.

“EA Mobile games have consistently been top performers in the App Store’s Top Paid rankings and their revenue performance has been even more impressive,” said Adam Sussman, Vice President of Worldwide Publishing for EA Mobile.“We are excited to expand our offerings to include these three new games, joining our all-time top-selling apps, including Monopoly Here&Now: World Edition, Tetris and the recently released Need for Speed™ Undercover and Tiger Woods PGA TOUR.”

Star Trek

EA Mobile invites you to become the captain of the U.S.S. Enterprise and fight against the Klingons, Cardassions and Vulcans in an all new space adventure for iPhone and iPod touch. Based on the world famous Star Trek franchise, the game coincides with the release of the latest movie directed by J.J. Abrams. The Star Trek mobile game pits players against enemies from all over the galaxy in a number of diverse and exciting gameplay scenarios that are guaranteed to keep you coming back for more.


EA Mobile brings TRIVIAL PURSUIT, the popular trivia game from Hasbro, to the iPhone and iPod touch. Players will have hours of fun with over 3,500 text and picture questions. The classic board game is reinvented for mobile with stunning 3D graphics, rich sound effects, and intuitive touchscreen controls. Wi-Fi capability enables connected play for up to four players, or Pass and Play mode let’s gamers compete with up to four friends. Answer fun and challenging questions correctly and get your piece of the pie!

Lemonade Tycoon

EA Mobile announces their first free ad-supported title for iPhone and iPod touch with the best-selling classic franchise, Lemonade Tycoon, as it serves up a cool twist on business simulation games. Players are the boss as they manage their lemonade business every which way– from location choice, recipe selection, advertising decisions and staff selection. Even the weather is under a player’s control as he discovers the secret of sugary success. Players can save up to six games at once as they deliver the juicy goods to unique customers with interactive personalities. With a Career Mode and the 30-Day Challenge Mode future tycoons can choose how they want to play. Players also can listen to their own delicious iTunes? library while they play– ANYTIME, ANYWHERE!

Lemonade Tycoon, MONOPOLY Here&Now: World Edition, Need for Speed™ Undercover, SimCity™, SPORE™ Origins, Star Trek, Sudoku, Tetris?, Tiger Woods PGA TOUR?, TRIVIAL PURSUIT and YAHTZEE Adventure are currently available on Apple’s App Store on iPhone and iPod touch, at www.itunes.com/appstore.

For information on pricing for all EA Mobile games, visit www.eamobile.com. To follow EA Mobile on Twitter visit http://twitter.com/eamobile.

About EA Mobile

EA Mobile™ is the world’s leading wireless entertainment publisher with award-winning games such as Tetris?, Bejeweled?, The Sims™, and Need For Speed™. The EA Mobile portfolio also includes casual games based on Hasbro games, including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS™ brand, including Madden NFL Football, Tiger Woods PGA TOUR, and FIFA Soccer. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone™ and iPod?. For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

About Hasbro

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. SCRABBLE is a trademark of Hasbro in the United States and Canada.? 2009 Hasbro. All Rights Reserved.

EA, EA SPORTS, EA SPORTS Freestyle, EA Mobile, POGO, Need for Speed, SimCity and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NBA, NFL, FIFA, Tiger Woods and PGA Tour are the property of their respective owners and used with permission. Tetris is a registered trademark of Tetris Holding, LLC. Bejeweled is a registered trademark of PopCap Games, Inc. CLUE, MONOPOLY Here&Now, YAHTZEE and SCRABBLE (in the U.S. and Canada) are trademarks of Hasbro. Anytime Pool is a trademark of Distinctive Developments Limited and used with permission. Pandemonium! is a trademark of Eidos Interactive Limited and used with permission. iPod and iPhone are trademarks or registered trademarks of AppleComputer Inc. All other trademarks are the property of their respective owners.

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Guy McGerr

Weber Shandwick PR for EA Mobile

+44 (0)20 7067 0337


Deborah Coster


+44 (0)1483 463664


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