Multi-year Agreement to Expand EA SPORTS Brand Footprint
Chertsey, UK?– February 14, 2008– Electronic Arts Inc. (Nasdaq: ERTS) announced today a multi-year strategic partnership that joins EA SPORTS™, the world’s leading sports software brand, with IMG and its global network for marketing and licensing in sports and entertainment.
“This is an exciting step in the evolution of EA SPORTS and our global brand marketing efforts,” said Peter Moore, president, EA SPORTS.“This partnership further diversifies our business by allowing us to take our brand deeper into the fabric of sports and lifestyle entertainment. In addition to developing the world’s top sports videogames, IMG’s worldwide licensing and media expertise gives us the opportunity to establish creative new consumer touchpoints with EA SPORTS, both in games and in other relevant categories.”
“We’re very pleased to be working with EA SPORTS, the clear leader in sports gaming,” said Bruno Maglione, Co Managing Director of WW Licensing at IMG.“We’re excited by the many possibilities this partnership presents us. The potential of the EA SPORTS label to extend into other relevant consumer areas is both powerful and compelling.”
Said Tim Rothwell, Co Managing Director of WW Licensing at IMG, "EA SPORTS has evolved into one of the most recognizable sports brands in the world. We at IMG look forward to being a part of extending the EA SPORTS brand into innovative business opportunities on a global scale and at premium quality."
Under the agreement, IMG will partner with EA SPORTS to license and market its brand in a variety of new product categories, which could include sports camps, gaming lounges, publishing products, performance apparel and more. Financial terms of the agreement were not disclosed.
For more information about EA SPORTS, please visit www.easports.com.
About EA SPORTS
EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA Soccer, NHL? hockey, NBA LIVE basketball, NCAA? Football, Tiger Woods PGA TOUR? and NASCAR? racing.
EA SPORTS is the center of the interactive sports experience and its immersion into the sports world extends beyond games into a rich portfolio of marketing programs and activities, including: the EA SPORTS Challenge Series competitive gaming circuit; the EA SPORTS High School All-American program for football, basketball, soccer, golf, softball and baseball; the EA SPORTS Maui Invitational men’s college basketball tournament, NBA Europe Live presented by EA SPORTS and more.
EA SPORTS videogames are developed and produced for videogame systems, personal computers, cellular handsets and the Internet. For more information about EA SPORTS, including newsletters, podcasts, and fantasy football action please visit www.easports.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at http://electronicarts.co.uk/press.
EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger Woods, PGA TOUR and NASCAR are trademarks of their respective owners and used with permission. All other trademarks are the properties of their respective owners.
IMG is the world's premier sports, entertainment and media enterprise.
Operating in 30 countries, IMG’s diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic sports and action sports. IMG Academies are the world's largest and most advanced multi-sport training and educational facilities, delivering world-class sports training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year.
IMG’s media and entertainment operations include content production subsidiaries Darlow Smithson Productions and Tiger Aspect Productions. Globally, IMG produces and distributes more than 11,000 hours of sports, documentary, drama, comedy, entertainment, popular factual and children’s content annually. IMG also represents the broadcast rights to many of the world’s premier sporting events and has the world’s largest sports archive with more than 250,000 hours of footage.
Forstmann Little&Co. purchased IMG in 2004.
More information about IMG is available at www.imgworld.com.