< Back to Press Releases

E3 For All: Renaissance PR Teams Up with Loading Bar to Bring a Little Los Angeles to London

Venue to stream all conferences - with drinks and games - Monday 12 June

Tuesday 6 June, London, UK: Award winning UK-based PR agency Renaissance is proud to announce it has teamed up with the ever-popular Loading Bar in Stratford, London to bring a little bit of E3 excitement to the UK’s capital.

The agency has announced it is to sponsor a night at the video games themed bar-cafe, with the best press conferences from E3 over in Los Angeles set to be streamed in full. Gamers will be able to watch amongst a crowd full of excited and enthusiastic gamers eager to see what the biggest and brightest in the industry have in store for the rest of the year and beyond.

On the evening of Monday 12 June, Loading Bar Stratford will stream the Ubisoft conference from 9pm onwards, with the bar staying open late into the night to show the Sony conference at 2am in the morning. To keep those in attendance entertained, Renaissance is sponsoring the bar to ensure a run of free drinks for gamers both between and during the conferences themselves.

Renaissance PR will also be bringing the latest build of puzzle-platformer Black The Fall from publisher Square Enix Collective to play throughout the venue, giving gamers a sneak peak at developer Sand Sailor Studio’s deliciously dark escape-a-thon ahead of its release this Summer.

“This is the perfect way for gamers not able to hop on a plane over to Los Angeles to watch the best E3 conferences with friends, as well as play one of the best games due out this summer,” says Stefano Petrullo, Founder of Renaissance PR.

“We’re putting money behind the bar on the night of Monday 12 June so everyone can get into the swing of things when Ubisoft and Sony take to the stage, and the latest build of Square Enix Collective’s Black The Fall should ensure they all have a slice of stealthy excellence to play between the shows.”

Indeed, Loading Bar’s coverage of the E3 press conferences will be extensive, with the venue streaming all of the major events from Saturday right through to Tuesday morning.

“We'll be warming up to all things E3 with EA's stream on the Saturday evening and debuting our ‘BE3r Pong Table’ - it's like normal pong but far more hype,” offers Loading Bar’s founder Jimmy Dance.

“On Sunday, our long supporting overlords Devolver will show their hand with Microsoft and Bethesda taking us into the night and sleep deprivation. Monday is when, thanks to Renaissance, we’ll take things up a notch with our Business Centre upstairs opening with the finest in 4k gaming and PSVR playable to attendees. Ubisoft will kick things off, and we’ll follow that up with Loading Bars’ own exclusive conference, complete with drinks giveaways and codes to hand out.

“Sony will close us out and test people's endurance, with the bar staying open until the transport picks up. Throughout the conferences we'll be running sweepstakes on unlikely reveals, including my long standing personal favourite Timesplitters reboot bet. If that ever comes to pass, everyone will get a free drink on me.”

Loading Bar is located at the Secret Weapon pub, 25 West Ham Lane, Stratford, London, E15 4PH. It’s just a short walk from Stratford station.

Black The Fall will hit PC, PlayStation 4 and Xbox One in Summer 2017.



If you would like an interview with Black The Fall’s developer Sand Sailor Studio or with Square Enix Collective, please contact:

Product PR enquiries, interviews and demo sessions

Keith Andrew - Renaissance PR

keith@renaissancepr.biz +44 (0) 7834 237 322

Stefano Petrullo – Renaissance PR

stefano@petrullo.co.uk +44 (0) 7828 692 315

Craig Stephens - Kartridge

craig@kartridge.uk +44 (0) 7736 324 399


About Renaissance PR

Based in London and operating throughout Europe, Renaissance PR provides bespoke, KPI driven services at the highest level. Ensuring its services match the needs of its clients, the agency uses scalable resources that are adaptable to any sized developer or publisher. Founded by industry veteran, Stefano Petrullo, we provide a unique, non-formulaic approach to public relations.

Maintaining relationships with media influencers, Renaissance provides planning, ROI, and clear objectives. The company represents a large range of developers and publishers within the games industry, with a reliable service guaranteed.

You can find out more here: renaissancepr.co.uk

About Loading Bar

Founded in 2010 in Cornwall, Loading Bar has since moved to London Dalston where the gaming Bar and Lounge is currently located and opened a second venue, Secret Weapon, a gaming pub in Stratford increasingly supporting the capital as a destination for gaming.

Twice nominated for MCV industry excellence awards and winner of 2014’s Retail Concept, Loading Bar hosts a wide variety of gaming-related events and is one of the only locations in the UK offering gamers somewhere to drink relax and play.

For more information please go to loadingonline.co.uk

Enquiries: hello@drinkrelaxplay.co.uk

About Sand Sailor Studio

Sand Sailor Studio is an independent game development studio founded in 2014 in Bucharest, Romania by two artists and passionate gamers: Cristian Diaconescu and Nicoleta Iordanescu. Currently a team of eight, with backgrounds in working with Atari, Gameloft, Ubisoft or Activision, they are developing Black The Fall, the communist game. More on the team, here: blackthefall.com/sand-sailor-studio

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com