< Back to Press Releases

DigitalTrends.com Acquires Embassy Multimedia Consultants

Technology Supersite Adds Leading Game Consulting Firm to Growing Portfolio

PORTLAND, OR (July 31, 2007)– Digital Trends ( www.digitaltrends.com), the number one online destination for consumer electronics and technology news, reviews and insights, today announced its acquisition of premiere videogame industry consulting firm Embassy Multimedia Consultants. The top provider of real-world consulting solutions, brand development/marketing support and strategic advice to game developers, publishers, retailers and distributors worldwide, Embassy services dozens of interactive entertainment companies globally, including many of the biggest names in the business.

Adding Embassy to Digital Trends’ overall portfolio is just another step in DT’s plans to grow its online presence to include new global product and service offerings. The purchase will also help to offer the publication’s 40 million-strong monthly readership the best and most complete insight on a daily basis into one of the world’s most exciting and fastest-growing entertainment fields. Plans for expansion are already underway, with a new office opening in Atlanta this fall, and several high-profile announcements planned before year-end.

“We’re pleased to welcome Embassy Multimedia Consultants, the final word in videogame consulting, to the family,” said Ian Bell, Chairman and CEO, Digital Trends.“Their winning combination of both corporate and consumer outreach to providers of console, casual, PC, mobile, online and massively-multiplayer entertainment only further strengthens the vast capabilities we already offer this rapidly growing, $13.5 billion dollar technology market.”

“It’s a perfect fit– the first name in consumer electronics coming together with the most capable provider of global game industry consulting solutions,” said Scott Steinberg, Managing Director for Embassy Multimedia Consultants.“Combined with Digital Trends’ critically-acclaimed approach to technology biz coverage and strategic development, it’s a win-win situation for everyone involved– especially hardware/software manufacturers and lifestyle content providers.”

The acquisition is effective immediately. For more information, please visit www.DigitalTrends.com or www.EmbassyMulti.com.

About Digital Trends

With 40 million visitors each month, DigitalTrends.com is the first stop for everyday readers, working professionals and gadget enthusiasts alike looking to make sense of how gadgets, games, home theater components and other tech-related products fit into their everyday lives. Products covered include MP3 players, PDAs, digital cameras, computers and peripherals, home audio, automotive electronics, videogames and systems, multimedia projectors, televisions, satellite services, personal video recorders, cell phones and office furniture. Digital Trends also provides news about trends in digital entertainment, home connectivity, VoIP and other telecommunications services. For moreinformation, visit www.digitaltrends.com.

About Embassy Multimedia Consultants

Embassy Multimedia Consultants, Inc., a division of DigitalTrends.com, is the multibillion dollar videogame industry’s leading provider of hands-on real-world global consulting solutions. Headquartered in Atlanta, London and New York, alongside sister agency Loose Cannons, Inc., the firm offers over 40 years of combined experience and insight into the gaming and consumer electronics markets. Clients include Electronic Arts, MTV, America Online, Microsoft, Sony, NVIDIA, Disney, Delta and The Academy of Interactive Arts&Sciences. For more information, visit www.embassymulti.com.

# # #

For additional information, please contact:

Angie Newman

Bender/Helper Impact

Angie_Newman@bhimpact.com

(310) 694-3116

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com