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Developers Have Complete Control of Social Games Monetization via PlayPhone Social

Gaming Network (SGN) with New Management Tools and Back-End Integration

SAN JOSE, CA. October 28, 2011PlayPhone?, Inc., a global leader in mobile social gaming, today announced the release of PlayPhone PXP™, a full suite of advanced virtual goods management tools through its PlayPhone Developers website supporting Android, iOS and HTML5 platforms.? PlayPhone developers can now manage and optimize all aspects of their in-game virtual goods with easy-to-use tools located on the PlayPhone Developer s website.?

According to a report by Juniper Research, revenues from virtual goods sales in social games is growing at a dramatic pace and could reach more than $4 billion globally by 2016.With the PXP virtual goods management suite, PlayPhone offers its partners financial flexibility and various ways to manage monetization on the PlayPhone social gaming network (SGN).? Developers can create and define their virtual goods, set their in-game price and quickly push live.? Additional PXP developer benefits include:

    <*>Security and integrity of data with cloud-based back-ups? <*>PlayPhone Customer Care available globally 24/7 <*>Fully compliant with AppStore policies <*>No server components needed to add virtual goods and virtual currencies
PlayPhone has focused on making the purchasing process simple.? Consumers have the option to pay for virtual goods with cash, in-game currency or PlayPhone universal currency (playcredits?) using multiple international payment solutions including direct carrier billing. The first games to incorporate virtual goods on the PlayPhone social gaming network (SGN) are Hakuna’s Farm Invaders ( Android ), HiGame’s Happy Reef (iOS), China Wireless Arts’ Castle of Shadows (Android), and Talent Walker’s Fish Reef ( Android).

“PlayPhone is 100 percent committed to providing the most turnkey solutions for developers to easily publish, monetize and socialize their mobile games,” said Anders Evju, senior vice president and general manager, PlayPhone, Inc.?“We have invested time, money and global resources activating our business plan for the PlayPhone social gaming network, and with the release of our virtual goods management tools, all the pieces are coming together.? PXP will especially benefit the enterprising game studios giving them sophisticated game economy management features, making their games highly competitive within 24 hours.”

The PlayPhone social gaming network (SGN) allows gamers to import their social graphs to connect and game with friends.? Other distinguishing features include cross-platform support, synchronous multiplayer gaming, single sign-on with Facebook, network-wide universal currency, turnkey billing options, and advanced social integration.? PlayPhone is securing support from the best game developers with more than 1,400 developers signed up to access its SDKs.? PlayPhone has recently signed up Perfect World, Big Blue Bubble, China Wireless Arts, Magic Universe, Tandem Games, Hakuna, HiGame, Talent Walker, Calibre Games, and many more renowned developers.

“PlayPhone offers the most flexibility of any social gaming network partner, which is a huge benefit to companies like Nimbus Games,”?stated Andy Hieke, CEO, Nimbus Games, Inc.?“In order to do what we do best– delighting gamers with great experiences– we need to sustain ourselves financially.? The fact that the PlayPhone social gaming network supports both the platforms of today, meaning Android and iOS, as well as upcoming technologies such as HTML5, makes this is a no-brainer for us.”

About PlayPhone

PlayPhone? is the global leader in delivering mobile social gaming via smartphones and tablets through its cross-platform mobile social gaming network.? With a presence in more than 25 countries throughout North America, Europe, Asia, and Latin America, PlayPhone’s mobile gaming platform provides developers with the ability to launch and monetize social games around the globe.? The PlayPhone developers program includes support for all leading formats, such as iOS, Android, and Mobile-Browser (HTML5).? Based in San Jose, Calif., PlayPhone is funded by top venture firms Menlo Ventures, Cardinal Venture Capital, Coral Group, and Scale Venture Partners.

For more information on how to join the PlayPhone developers program, visit http://developer.playphone.com. To find out more about PlayPhone, visit http://www.playphone.com , on Facebook at http://www.facebook.com/playphonesocial, or follow us on Twitter @playphone

PlayPhone and the corresponding logos are properties of PlayPhone, Inc. All other company and product names are trademarks of their respective owners.?

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