Paramount Digital Entertainment and NASCAR Give Players Their Shot to Take on Characters from the Film and Today’s Top NASCAR Sprint Cup Drivers on NASCAR Race Tracks
LOS ANGELES– August 26th 2010– Paramount Digital Entertainment, NASCAR, Sony Computer Entertainment of America (“SCEA”) and Piranha Games today announced the upcoming launch of Days of Thunder: NASCAR Edition, a stock car arcade racer that will be available exclusively on the PlayStation Network for the PlayStation ? 3 (PS3 TM ) computer entertainment system this summer. Days of Thunder: NASCAR Edition gives players the opportunity to go head-to-head against select NASCAR Sprint Cup drivers, including champions such as Jimmie Johnson, Jeff Gordon, and Tony Stewart, and the drivers from the iconic“ Days of Thunder” film from Paramount Pictures. Featuring multiple single-player and online multiplayer modes, gamers will take the wheel as one of the hottest drivers on the circuit to prove that“you can’t stop the thunder!”
“Racing against NASCAR drivers such as Jimmie Johnson and Mark Martin and‘Days of Thunder’ characters Cole Trickle, Rowdy Burns, and Russ Wheeler simultaneously is something that could only happen in a video game, and a great way to celebrate the 20th anniversary of the film,” said Tom Lesinski, president of Paramount Digital Entertainment. "We are pleased to team up with SCEA and NASCAR to bring fans an adrenaline packed, one-of-a-kind arcade racing experience.”
In Days of Thunder: NASCAR Edition, players will join Rowdy Burns’ team as the latest rookie to tear up the NASCAR circuit. With Rowdy as their coach, players will learn to hit the pit, upgrade their ride and trade paint with other cars. They can even“drop the hammer” like Cole Trickle for a boost of extra speed. Rowdy Burns will be voiced by the actor from the film, Michael Rooker, also known for his roles in“Mallrats,”“Eight Men Out” and“Cliffhanger.” Days of Thunder: NASCAR Edition comes equipped with twelve NASCAR-sanctioned tracks, including Daytona International Speedway ? and Talladega Superspeedway ? .
With artificial intelligence tailored to match each film character and NASCAR driver, players will experience each driver’s personality, driving style and maneuvers. For example, players will need to watch out for Cole Trickle’s reckless, aggressive driving, Rowdy Burns’ ruthless, veteran skills and Russ Wheeler’s hot head. Days of Thunder: NASCAR Edition features many of the top NASCAR Sprint Cup drivers including Brian Vickers, Carl Edwards, Denny Hamlin, Greg Biffle, Jeff Gordon, Jimmie Johnson, Juan Pablo Montoya, Kasey Kahne, Kurt Busch, Mark Martin, Ryan Newman and Tony Stewart.
“After 20 years‘Days of Thunder’ remains one of the NASCAR community’s most celebrated films,” said Brad Ball, Vice President of Entertainment and Marketing, at NASCAR and NASCAR Media Group.“NASCAR loyalists and‘Days of Thunder’ fans of all ages should enjoy the opportunity to compete and trade paint with today’s NASCAR drivers and‘Days of Thunder’ characters– after all, rubbin’ is racing.”
"With more than 38 million users worldwide, PlayStation fans are turning to PlayStation Network more than ever for unique downloadable games," said Rob Dyer, senior vice president of publisher relations, Sony Computer Entertainment America. "Offering a robust multiplayer racing experience, Days of Thunder: NASCAR Edition is a great example of exclusive content that can only be found on PlayStation Network."
As players race to the top of the scoreboard, they will unlock car customization options and bonus tracks. Depending on how players place in races, take the lead in laps, and pick up new sponsors, they will win in-game currency necessary to refuel, make pit stops, and upgrade their cars. Players’ driving styles will be monitored by an in-game tracking system, allowing players to be approached by like-minded sponsors.
In Days of Thunder: NASCAR Edition, up to 12 people can race to the finish online, log the fastest times on the leader boards, or push themselves to the limit in single-player. There are four different modes– Quick Race, Time Trial, Career, with circuits of varying difficulty, and Derby Mode, where players are encouraged to deal as much damage as they can.
Days of Thunder: NASCAR Edition will be available on PlayStation Network this summer.
# # #
TM and? 2010 Paramount Pictures Corporation. All Rights Reserved.
"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.
For additional information, please contact:
T: + 44 203 176 0139
T: +44 7980 056 067
About Paramount Digital Entertainment
Paramount Digital Entertainment (PDE) is a division of Paramount Pictures Corporation. PDE develops and distributes filmed entertainment across worldwide digital distribution platforms including online, mobile and portable devices, videogames, virtual worlds and emerging technologies.
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport– with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.
About Piranha Games
Piranha Games, based in Vancouver, British Columbia, is leading developer of console games specializing in full development and co-productions. Founded in early 2000, the company has worked on a string of successful titles including Need for Speed: Shift, Need for Speed: Undercover, and Transformers 2: Revenge of the Fallen. More information can be found about Piranha Games on the company’s website, www.piranha-games.com.