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Darren Cairns joins Green Man Gaming as Marketing Director

Former PlayStation man joins Europe’s fastest-growing digital distributor

31/05/12– Green Man Gaming ( http://www.greenmangaming.com) - Europe’s fastest-growing independent digital games distributor, has positioned itself for continued expansion, by appointing former Sony PlayStation man Darren Cairns, as the company’s Marketing Director– with immediate effect.

Reporting to Managing Director, Paul Sulyok, Darren is briefed to continue building the company’s engagement with its rapidly growing international consumer base, while strengthening Green Man Gaming’s (GMG) relationships with its publishers– creating marketing campaigns that further increase sales across the GMG platform.

With over 15 years marketing experience, Darren was Head of Online Marketing at Sony Computer Entertainment Europe for six years, leading the company’s digital strategy for PlayStation, taking an instrumental position in the development and roll out of Sony’s online PlayStation Network. Darren has also held senior digital roles at Yahoo!, BT and Three, the mobile network.

Founded in 2010, Green Man Gaming now sells more than 1,000 games from 100 publishers to core gamers in over 155 countries around the world, and operates regionalised with local partners in four European territories, including the Czech Republic, Austria and Switzerland and its partnership with Gaikai allows gamers to try major releases before they buy.

Positioning itself for the next stage of its development, the Eden Ventures backed company recently recruited Martin Baxter to become its Head of Trading, with the former HMV and Gamestation pre-owned games specialist joining GMG to extend the company’s consumer proposition.

Darren Cairns, Marketing Director, Green Man Gaming, said:

“I’m very excited to be joining Green Man Gaming as I really buy into what Paul and the team are working to achieve. I think it’s a great opportunity to bring my experience in transforming the digital approach of some of Europe’s largest brands to Green Man Gaming and be part of it’s success. I have already been very impressed by the aspirations, commitment and drive of Paul, the team and our backers.”

Paul Sulyok, Managing Director, Green Man Gaming, added:

“I’m delighted that Darren has joined the team at Green Man Gaming.? His knowledge of digital marketing is unrivalled in the games industry, offering us real benefits to our growing roster of publishing partners.? As Europe’s fastest-growing independent digital distributor, we’re in fantastic shape to continue Green Man Gaming’s evolution.”


For more information please contact:

Green Man Gaming Paul Sulyok, Managing Director T: +44 (0) 207 135 2272 E: info@greenmangaming.com

About Green Man Gaming

Green Man Gaming (GMG) is the leading UK-based independent digital retailer for PC games, selling more than 1000 titles from 100 publishing partners to 155 countries around the world.

Thanks to its unique proprietary technology, GMG offers consumers the ability to trade-in their digitally downloaded games for new purchases, while enabling publishers to generate on-going revenue from their intellectual property. Green Man Gaming is the only games retailer to pay a royalty back to a publisher on all pre-owned sales.

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