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Cygames to be matchday sponsor for Juventus F.C. vs A.S. Roma


TOKYO - December 22, 2017 - Japanese game developer Cygames, Inc. announced today that it will sponsor the Serie A soccer match between Juventus F.C. and A.S.Roma, which will take place in Turin’s Allianz Stadium on December 23.

The showdown between two of the giants of Italian football will be the first time Cygames has sponsored a Juventus match since the club signed a three-year sponsorship agreement with the developer earlier this year. Under the terms of that sponsorship the Cygames logo has appeared on the back of the Bianconeri jerseys since 22 July – the first time in history that Juventus have had a sponsor on the back of their shirts.

Cygames will be pulling out all the stops to extend Japan’s renowned tradition of hospitality to Italian soccer fans and to make sure that the match between Juventus and Roma is a legendary one that lives long in the memory. Everyone who attends the match will get a special souvenir gift, the match will kick-off with an extravagant opening ceremony, and parts of the stadium itself will be decked out with special Japanese calligraphy-inspired visuals.

As per the Cybird mission statement, this latest sponsorship deal marks another step in the company’s ongoing mission to deliver The Best in Entertainment to people all over the world.

About the Juventus F.C. vs A.S. Roma Matchday Sponsorship


8.45pm CET, Saturday, December 23


Allianz Stadium, Turin, Corso Gaetano Scirea 12a, 10151 Torino

Event details:

Stadium decorations:

Part of the stadium will be decorated with a specially created logo featuring Japanese-style calligraphy.


Matchday souvenir:

Everybody who attends the event will receive a special commemorative Japanese-style Tenugui (hand towel) as a souvenir.


Special opening ceremony:

Match kick-off will be preceded by a special opening ceremony with a Japanese flavour. See the following images for a hint of what to expect:


Japanese sushi:

Limited to VIP areas only, Cygames will also be providing sushi to attendees, prepared by Junpei Ono, proprietor of the renowned Ebisu sushi restaurant Sushiya Ono.

Commemorative video:

To coincide with the matchday sponsorship, Cygames will also be releasing another promotional video featuring to celebrate its collaboration with Juventus. The video will be uploaded to the company’s youtube channel after it has been unveiled at the match itself: https://www.youtube.com/watch?v=TI1xxLuchog

About Cygames

Cygames, Inc. is an acclaimed developer and operator of popular mobile games. Formed as a CyberAgent group company in May, 2011, Cygames always strives to provide the best in entertainment. The company’s first title, Shingeki no Bahamut (Rage of Bahamut), revolutionized mobile card games when it was released in September 2011. The company’s next ground-breaking adventure, Granblue Fantasy, expanded the possibilities of mobile gaming with an epic story featuring dozens of voice actors. Most recently, Shadowverse marked the next evolution in the collectible card game (CCG) genre: having been downloaded over 14 million times, it was described as “2016’s standout digital CCG” by SuperData Research.

In order to create the best content, Cygames puts fun first.

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