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Computer vision specialist Cubic Motion targets global expansion with NorthEdge backing

NorthEdge Capital has made a significant investment in Cubic Motion, the award-winning creator of advanced computer vision for digital entertainment. NorthEdge Capital manages £540m of private equity funds and typically invests between £5m-£45m. The partnership provides growth capital to accelerate the deployment of the SIGGRAPH award winners’ real-time facial animation technologies.

Headquartered at Manchester Science Park, Cubic Motion is led by CEO Dr. Gareth Edwards – winner of the 2015 IEEE Test of Time Award for Face and Gesture Recognition. The company employs a strong team of over 70 internationally acclaimed computer vision researchers, engineers, animators and producers.

Cubic Motion’s vision technology is currently best known for its use in high fidelity facial animation, where the company is recognised as a global market leader. Cubic Motion has created advanced digital content for a range of prominent video game publishers including Activision, Epic, EA, Ninja Theory and Sony. Critically acclaimed titles such as Call of Duty, Hellblade and Squadron 42 (Star Citizen) are just a few examples of the company’s extensive portfolio of titles.

Cubic Motion’s technology is particularly suited to real-time applications in social virtual reality, gaming and film production. Recent live demonstrations such as real-time “Meet Mike” at SIGGRAPH 2017 ( https://www.fxguide.com/featured/real-time-mike/ ), in collaboration with Unreal Engine and 3Lateral are regarded as state-of-the-art in real-time digital humans.

With a strong track record of 100% year-on-year revenue growth, Cubic Motion will use NorthEdge’s investment and support to further deploy and productise its core animation business, drive forward its extensive IP portfolio and expand internationally.

The deal was led by NorthEdge’s Jon Pickering and George Potts, Head of Manchester and Investment Manager, respectively, with support from Greg Holmes, Investment Executive. George Potts and Andy Ball will represent NorthEdge on the board.

George Potts, Investment Manager at NorthEdge, said: “Cubic Motion is at the cutting edge of a sector undergoing substantial growth. We believe the breadth and depth of experience, expertise and quality throughout the company sets Cubic Motion apart from its competition; with its recent work on Hellblade being a great example.

We are delighted to have the opportunity to support Gareth and the team as they seek to build upon their platform of best-in-class computer vision technology and animation services. Our collaboration will enable the company to double headcount within two years and deepen relationships with key clients across the globe. It is an exciting time to bring our support and network to the benefit of Cubic Motion and we look forward to working closely to ensure the company’s work reaches an ever larger audience.”

Dr Gareth Edwards, CEO at Cubic Motion, said: “Cubic Motion is delighted to work with NorthEdge - the ideal equity partner for the rapid growth ahead. By organically growing the business to its present scale, we have proven the power of our computer vision technology to transform content production. We are particularly proud to be the trusted supplier to many of the world’s largest publishers and developers. Aided by NorthEdge's investment and experience, we will deploy an expanding range of licensed software solutions, bringing real-time vision and animation capabilities direct to our clients and partners, revolutionising the way content is made.”

Cubic Motion website – www.cubicmotion.com


Press contact:

Jack Davies, MC2


0161 236 1352

Notes to editors

About NorthEdge Capital LLP

NorthEdge Capital manages £540m of private equity funds aimed at the lower-mid market buy-out and development capital transactions. The private equity firm closed its maiden Fund in 2013 at £225m and closed Fund II at £300m in March 2016.

NorthEdge Capital focuses on companies seeking equity investments to support MBOs, development capital and equity release. NorthEdge typically invests between £5m-£45m, focusing on established businesses, typically with a turnover greater than £10m and profits greater than £1.5m.

Based in Manchester, Leeds and Birmingham, the firm has made 21 investments in Abbey Logistics, Accrol Papers, Arthouse, Belfield Furnishings Group, Bridge Farm Nurseries, Clearly Drinks, DHS, East Coast Concepts, Fine Industries, FPE Global, Future Industrial Services, Help-Link, ITC Luxury Travel, Jigsaw24, Ramsdens, Roberts Jackson, Solidor, Sumo Digital, Utiligroup, Total Fitness and TKC.

The senior team at NorthEdge has over 125 years’ experience in structuring and financing private equity transactions. The firm takes a management-orientated approach with a culture of delivery where smart, opportunistic thinking supported by meaningful due diligence and sound perspectives are valued. It focuses on value creation and capital return to the benefit of all stakeholders.

For further information:


About Cubic Motion

Cubic Motion is the world’s fastest and most cost-effective solution for ultra-high quality facial animation. Cubic Motion’s solutions are powered by advanced computer vision breakthroughs applicable across a wide range of industries. Recent projects include: Until Dawn, Batman: Arkham Knight, The Order:1886, Call of Duty, Battlefield 4, Shadow of Mordor, Ryse, UFC, and Halo 4 Spartan Ops. Cubic Motion’s real time facial animation system was part of the winning entry for the Real-Time Graphics & Interactivity Live Award at Siggraph 2016.

Cubic Motion, founded in 2009, is the biggest service provider of automated facial animation to the global video games market. Its proprietary technology converts and maps the complex data of human facial performance (from videos or in real-time) into signals that drive and accelerate the consistent production of animated faces for digital game characters. Cubic Motion's team of international award-winning PhD machine vision scientists has been at the forefront of image analysis for more than 20 years.

The latest generation of technology, developed uniquely at Cubic Motion, can analyse images, video and depth with unprecedented speed and precision, transforming productivity in many applications, including ultra-precise, high-throughput facial animation.


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