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CMT Goes Social in Cross-Platform Premiere of new Rascal Flatts Music Video


Cross-promotion Featured on VH1, Palladia and Platinum Life: Country

NASHVILLE– June 28, 2011– CMT and CMT.com will host the exclusive world premiere of Rascal Flatts’ new video“Easy” from their Big Machine Records release Nothing Like This on Friday, July 1 at 10:45 a.m. ET, featuring special guest Natasha Bedingfield. As part of the premiere, CMT will debut a 15-minute special CMT PREMIERES: RASCAL FLATTS FEAT. NATASHA BEDINGFIELD“EASY,” which includes interviews with the band and behind-the-scenes footage from the video shoot.

“Easy” will premiere across CMT’s multiple properties including CMT, CMT.com, CMT Pure and the network’s new social media game, CMT Platinum Life: Country.? As the network’s first video premiere in the social realm, gaming fans can earn virtual prizing when they stream the video in Platinum Life: Country .? The video will also debut on Palladia, MTV Networks’ high-definition music channel, and air on VH1 Top 20 Countdown on Saturday, July 2.

Rascal Flatts join other exclusive world premieres on CMT this June from Jason Aldean, Big&Rich and Kenny Chesney.? CMT is the only country music network in the unique position to deliver world premiere exclusives to fans on demand, on multiple platforms.?

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About CMT Presents Platinum Life: Country:

CMT Presents Platinum Life: Country is the first social network game based on the country music lifestyle. Players design and customize their own avatars and communities, then hit the road and tour venues alongside many of country’s leading names, including Rascal Flatts, Dolly Parton, Thompson Square and more. First they’ll build strong roots in their community by engaging in a variety of exciting mini-games and earning rewards and then branch out to gain the respect and camaraderie of peers and artist mentors by completing performances and other tasks around the USA.

About Heatwave Interactive:

Heatwave Interactive is a leading global publisher and developer of brand integrated, multi-platform entertainment. Founded in 2007, the Company specializes in high profile, high impact mass market games for PC, mobile, and social platforms. Heatwave has partnered with top celebrities and entertainment brands to provide audiences with engaging games and applications including iSamJackson™; Platinum Life: Web Edition, CMT Presents Platinum Life: Country, and Gods&Heroes: Rome Rising . Co-founded by award-winning game industry veteran Anthony Castoro, Heatwave Interactive is backed by Syncom Venture Partners. For more information, please visit Heatwave's corporate website: www.heatwave.com.

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