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Most Successful Crowdfunded Game of All Time Chooses Leading 3D Optimization Software to Bring the Best Game Experience to Players

Linköping, Sweden - April 29, 2014 - Simplygon, the leading provider of automatic 3D optimization solutions for digital content creation, Cloud Imperium, the company created by game industry legend Chris Roberts to bring his next generation of great games to market, today announced that Simplygon is being used to optimize Cloud Imperium's first game for players on all platforms. With more than 437-thousand total backers via the Star Citizen site ( www.robertsspaceindustries.com) and the leading crowdfunding site, Kickstarter, and nearly $43 million in total funding to date, gamers are anxiously awaiting Star Citizen and have high expectations for the pioneering space sim.

"With scores of AAA games under our belt, we know that Simplygon is a key tool in delivering the best games with the least risk in terms of optimization, development time, and development resources," said Martin Ekdal, Vice President and Co-Founder of Donya Labs. "Star Citizen is an amazing title with huge interest and Cloud Imperium's decision to use Simplygon is a massive validation of what we do for developers…enabling them to work faster, more efficiently, and ultimately deliver the best AAA game to players."

Cloud Imperium Chief Creative Officer and Co-founder Chris Roberts said, “When I was first prototyping Star Citizen back in 2011 I did a lot of research on various LOD processes as I knew this would be important considering the large poly counts I was aiming for. Simplygon was the best tool that I used and the folks at Donya Labs were incredibly patient and supportive of me and Star Citizen in our early days when the game was far from a sure thing. I couldn’t be happier to announce that Simplygon is our official LOD tool for Star Citizen.”

Simplygon enables its partners to get the most from their development process by automatically optimizing 3D-assets for animation, games, CAD and film. This provides customers with all the benefits of Level of Detail (LOD) models, but none of the usual drawbacks, such as time and resource-consuming manual work, increased production time, and higher development cost. In addition, Simplygon results in a higher and more consistent LOD quality, with LOD models available earlier and throughout the production chain, and more content being able to be shown on screen, which gives increased visual quality.

About Donya Labs

Donya Labs is the leading provider of automatic 3D optimization technology and is spawned from within the demanding video games industry. Founded in 2006 and headquartered in Sweden, Donya Labs is privately held and dedicated to helping professional software developers make complex 3D content available on all platforms while streamlining their production pipeline. For more information, please visit:  www.simplygon.com

About Cloud Imperium Games

Cloud Imperium Games Corporation and its subsidiary Roberts Space Industries was founded in April 2012 by renowned game developer Chris Roberts (Wing Commander, Freelancer, Privateer) and his business partner and long-time international media attorney Ortwin Freyermuth. Under Roberts’ leadership using his long-standing relationships in the game space, Cloud Imperium quickly assembled a top tier development team for the creation of art assets, story elements, and an extensive prototype for its first game Star Citizen. Star Citizen is being marketed and launched via www.robertsspaceindustries.com. Cloud Imperium’s strategy is about customer acquisition through established game designer fan bases. More information about the company, including jobs and contact information can be found at www.cloudimperiumgames.com.

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For further information, please contact

Donya Labs:

Sylvia Parmentelas

Marketing Coordinator

+46 (0) 73 158 51 13


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