The four-day 11 th ChinaJoy, the largest and most attended in its history, closed on July 28 in Shanghai.
This yearrsquo;s exhibition zone covered an area of 75,000 m 2, hitting the record high; it attracted 450 exhibitors from home and abroad, up 30.4 percent from last year; more than 700 games were showcased, including over 400 games produced by Chinese companies, the largest ever recorded; the number of visitors also reached a historical high of over 206,000 person-times. The B TO B Area (including the WMGC B TO B Area) covered an area of 18,000 m 2 and attracted more than 350 exhibitors, up 150% from last year. Over 5,000 business meetings were conducted on site by over 20,000 trade visitorsnbsp;from more than 20 countries and regions, 4,500 business meetings of which were arranged through the online business matching system before the exhibition starts. The inaugural WMGC B TO B Area was also a success, gathering game elites from all over the world.
Mobile game was a new highlight of this yearrsquo;s ChinaJoy focusing onldquo;Games Composing Your Dream, Mobility Inspiring the Futurerdquo;, with a significant increase in the number of mobile game exhibitors. The conferences hold in conjunction with the expo, including CDEC, CGDC and CGBC, also added mobile game-related seminars and topics which accounted for 50 percent of the total.
In the past decade, ChinaJoy has grown into a spokesperson of Chinarsquo;s game industry in the global market. Carrying the desire and anticipation of the Chinese game developers, the 12 th ChinaJoy will be held in Shanghai on July 31-August 3, 2014 at Shanghai New International Expo Centre. Its poster featuring the gorgeous color of purple conveys a message of delight and enthusiasm with the vivid images of heart beats, musical notes and the ChinaJoy mascots.
ChinaJoy 2014 poster:
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