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Charity Launches ‘Digital For Good’ Publishing Initiative Where Developers Donate Digital Content for Fundraising

Initiative Kicks-Off with Cynical Imp Charity DLC for Witty Dungeon Manager War for the Overworld

Wednesday 10 th May, 2017, London, UK – Today, UK games industry charity GamesAid is pleased to announce the launch of a new era of fundraising with the ‘Digital For Good’ initiative.

‘Digital For Good’ offers videogame developers and publishers the opportunity to donate in-game content so it may be monetised and raise funds for the charities GamesAid supports.


Full games, in-game items or DLC can be donated via Steam either in perpetuity or for a specified period of time to help the good causes.

The new initiative launches today with the Cynical Imp Charity DLC for lighthearted dungeon manager War for the Overworld. This variety pack of skins and themes is available at three different donation tiers, with 100% of the proceeds going to GamesAid. As regular supporters of GamesAid, Gamer Network - the world’s leading network of independent video games media - is supporting the launch of of the Cynical Imp Charity DLC. For more information and to purchase the Cynical Imp, please visit the War for the Overworld website. The Cynical Imp is also available on Steam.

To date GamesAid has raised over £2.5million and it is hoped that this new initiative will enable the charity to leverage its greatest asset in the industry to benefit those who need it most.

Last year Access Sport, Accuro, Action For Kids, Aidis Trust, Blackpool Carers Centre, The Clock Tower Sanctuary, Lifelites, MAPS, Solving Kids’ Cancer, and Special Effect all received cheques for £95,400 each during a special ceremony held at Warner House, London. It’s hoped that this new initiative will help increase that number for 2017 and beyond.


“The industry is evolving and with it so are the options to raise funds for the charities that GamesAid supports,” commented GamesAid Chair Ian Chambers. “This initiative offers game developers and publishers a straightforward and impactful way through which to raise funds from their content."

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About GamesAid

GamesAid is a UK based video games charity (Registered UK Charity # 1081706), which acts as an umbrella for fundraising and supports a number of smaller charities that offer crucial help to disadvantaged and disabled children and young people. As the only fully democratic charity in the games space, members of the UK games industry propose and vote for the charities of their choice annually. Membership is open to anyone working in the UK video games industry, and is free to join.


Become a member:












https://www.justgiving.com/gamesaid or text GAID16 £10 to 70070


About War for the Overworld

Developed by Brighton, UK-based Brightrock Games, War for the Overworld is a dungeon management game with a dark sense of humour. Players build their very own dungeon with unique rooms, deadly traps and despicable minions. Facing-off against goodly heroes and vicious rival Underlords, players seek to conquer the realm of Kairos across a number of game modes, including Campaign, Skirmish, Sandbox and Multiplayer.

?      Carve out your dungeon - design its layout and create an underground fortress filled with a wide variety of rooms, traps and minions.

?      Play as an Underlord who has woken from a deep slumber, as you confront both heroes and rival Underlords across single and multiplayer game modes, including a fully voice-acted campaign.

?      Choose from over 60 rooms, spells, potions, rituals, defences and constructs in the Veins of Evil as you advance through the game.

?      Create entirely new levels in the Map Editor and share them with other players via the Steam Workshop.

?      Available for PC, Mac and Linux.


Games Press

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