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Cellufun Launches "Merry Mobile', A Christmas Gaming Experience in the Mobile Virtual World

NEW YORK, NY (December 20, 2007)– Today, Cellufun, Inc., The World’s Mobile Playground™, announced its Holiday celebration,“Merry Mobile”: a cooperative, community game where consumers celebrate the holidays in a mobile virtual world. Merry Mobile allows users to decorate their Cellufun homepages, shop for and give away gifts from a Virtual Mall and ring in the New Year all from their mobile phone.

Members of the Cellufun community will find a link on their homepage that invites them to“Spread the Holiday Cheer”. Users can then decorate their homepages with Christmas trees, shop for gifts at the Virtual Mall and compete in giving the most gifts.

Virtual Mall

The Merry Mobile game marks the launch of Cellufun’s Virtual Mall, which will continue for all future Cellufun activities and holiday events. Using their mobile profiles and avatars, players can shop for virtual gifts such as fruitcake from Herr Strudel’s Bakery and SpaceWars ship models from Miss Dolly’s Toy Shoppe, making purchases with Cellupoints. The next busy season in the Virtual Mall will be Valentine’s Day in February.

Cellufun, which had over 40 million page views in November of 2007, brings the virtual world of gift giving to a vibrant mobile community.

“For most of us, the mobile phone has become an extension of self,” said Steve Dacek, Cellufun’s CTO.“At the same time, virtual worlds and social networks have redefined our sense of community. So it made perfect sense to bring the virtual world experience to the phone, and to do it around the holidays. The gifts are virtual, but the joy of giving them is real.”

Virtual Giving… Real Life Charity

In the spirit of the season, the most generous player of the Merry Mobile game will be allowed to spread generosity in the real world. Cellufun will make a $1,000 donation in the most generous player’s name to the registered U.S. 501-c3 charity of their choice. Contest winners will be announced on January 8, 2008.

Learn more at www.cellufun.com

About Cellufun, Inc.

Cellufun, The World’s Mobile Playground™ is one of the world’s largest mobile entertainment communities providing casual, connected and multiplayer games for existing and next-generation, Web-enabled mobile phones.

Cellufun has offered free, ad-supported mobile products since April 2006, delivering over four million downloads to consumers in 160 countries. Cellufun gamers can download a variety of single-player games or join multi-player competitions: from Sudoku and Chess to casino games, arcade-style space battles and racing games. Consumers with Web-enabled phones can join Cellufun’s rapidly growing community by going to wap.cellufun.com.

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