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Casual Games Committee a huge success

TIGA, the trade association representing the UK video games industry, hosted the inaugural Casual Games Committee meeting on 13th May with over a hundred people in attendance. The Casual Games Committee supports companies creating games on all formats, providing their production budgets fall between£10,000 and£500,000.

The event included speakers from?BBC, BBC Worldwide Games, Autodesk, Channel 4 Education, Microsoft, Disney, RIM, UKTI, Zylom and a key member of the team who created‘Tomb Raider’, Jeremy Heath-Smith.

Dr Richard Wilson, TIGA CEO, said:

“We were delighted that the first Casual Games Committee event was so well attended, with excellent presentations from our speakers. TIGA is committed to delivering valuable services to the wide variety of businesses in the video games sector and this is a further indication of our forward-thinking to support another part of the industry.”

Jeremy Heath-Smith, business consultant at 4T2, said:

“The divide between video games companies and casual game companies is getting smaller and smaller. The big advantage that the casual games sector has is that they can learn from all the mistakes the video games industry made and grow with real strength - very exciting times to be in the casual games sector right now.”

Simon Harris from BBC Worldwide Games section, said:

"It was a fantastic opportunity to speak at this event and to reach a great cross section of the companies that are going to shape the future of gaming."

Nick Manning, Industry Development Manager at Autodesk Media&Entertainment, said:

“The quality of speakers and content at the TIGA Casual Games Committee was both valuable and relevant. From a personal perspective my attendance enabled me to have a deeper understanding of Casual Games industry. From a business perspective, via networking and follow up conversations I met my objectives for making contact with leading companies”.

Anders Jeppsson, Senior Gaming Strategist at RIM, said:

?“Research In Motion is heavily investing in creating a future proof, open and easy next generation deeply socially enabled platform for its Playbook tablets and mobile phones that already today present great opportunity for casual games developers to monetize on using WebWorks, Flash 10.1/Adobe AIR, Android and Blackberry Java (Summer/Fall) and Native (Fall).

“So weather you create casual, social or hard core gaming experiences, using paid-, Ad based or‘freemium’ business models, moving and improving your content to BlackBerry is as easy as it is profitable already today.”?


Notes to editors:

About TIGA:

TIGA is the trade association representing the UK’s games industry.?The majority of our members are either independent games developers or in-house publisher owned developers.?We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded‘Trade Association of the Year’ and the‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010. TIGA has also been named as a finalist in the 2010 Chartered Management Institute (CMI) National Management and Leadership Awards in the category of‘The Outstanding Organisation of the Year Award (SME)’. TIGA is an Investors in People organisation.

TIGA's vision is to make the UK the best place in the world to do games business.? We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members.? This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

For further information, please contact Dr Richard Wilson, TIGA CEO on 07875939643: or email richard.wilson@tiga.org; or contact David Hodges on 02070911653?

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