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CAREEN YAPP JOINS GAIKAI AS VICE PRESIDENT OF BUSINESS DEVELOPMENT AND ACCOUNT MANAGEMENT 

15-Year Gaming Industry Veteran Brings Proven Leadership in Content Acquisition and Development

FOR IMMEDIATE RELEASE

LOS ANGELES, CA– March 21, 2013 - Gaikai Inc., a Sony Computer Entertainment company, announced that Careen Yapp has joined the Gaikai team as Vice President of Business Development and Account Management.?In this role, Yapp will be responsible for supporting new business development activities, including the acquisition of new partners and content properties for future cloud services offered by Sony Computer Entertainment, Inc. (SCE).

Prior to joining Gaikai, Yapp served as Vice President of Acquisitions and Franchise Development at Konami Digital Entertainment, where she led the strategic direction and pursuit of new business development activities, including the acquisition of original and licensed properties. She also served in key business development and licensing roles at D3Publisher of America and THQ where she participated in the acquisition and development of high-profile brands from Nickelodeon, Disney, Cartoon Network, DreamWorks, Warner Bros., Fox, Marvel, Mattel, and Lego.?She currently serves as a board member for the Electronic Software Association (ESA) Foundation and for the Game Connection Advisory Board, and has served as a board member for the Licensing Industry Merchandisers Association (LIMA).

“I could not be more excited to join Gaikai,” said Yapp.“The talented team at the company has pioneered the cloud gaming market, and SCE’s plans for Gaikai’s technology will further its leadership by delivering amazing next-generation experiences for gamers around the world.”?

“We are delighted to have Careen join Gaikai. Her strong background in both business and gaming will add further depth to our team, helping us continue to develop the most consumer accessible and content rich cloud streaming experiences available,” said Robert Stevenson, Chief Business Officer at Gaikai.?

Gaikai has spent over four years designing and building the fastest interactive cloud network in the world, instantly capable of delivering cutting-edge games without the need for any extra custom hardware or software. Prior to the acquisition by SCE in 2012, Gaikai established multiple key partnerships with many of the world’s most recognized game publishers, retailers, social platforms and device manufacturers. With SCE, Gaikai has advanced its platform with new features including support for Remote Play, social sharing, instant game demos and streaming support for a broad array of high-quality content on the PlayStation?4.

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About Gaikai

Gaikai has created the world's fastest and broadest reaching interactive cloud platform, capable of delivering state-of-the-art video games and other interactive experiences instantly to consumer via the web including social networks like Facebook and any Internet-connected device including game consoles, televisions, set-top boxes and tablets. Headquartered in Southern California, Gaikai was acquired by Sony Computer Entertainment, Inc. in 2012 to establish a new cloud service that will provide users with truly innovative and immersive interactive entertainment experiences.

GAIKAI and the GAIKAI logo are trademarks or registered trademarks of Gaikai, Inc. (a Sony Computer Entertainment company).? 2013 Gaikai, Inc. All rights reserved. PlayStation is a registered trademark of Sony Computer Entertainment Inc.

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