Gaming veteran brings western experience to Japanese publishing deals
LONDON - April 30 th 2014 – Chorus Worldwide http://chorusworldwide.com, a new games and app publisher, is seeking western studios that are hungry for Asian success.
Having already secured ex-Bullfrog designer Alex Trowers - Glyph Quest, and Beartrap Games - Sky Patrol, Chorus Worldwide offers an understanding of both the Western and Eastern markets through its Founder and CEO Shintaro Kanaoya, whose 20+ years in the industry working in Europe, Japan and the North America is second to none.
Sourcing the best products from the West, Chorus is on the hunt to recruit studios and publishers that desire a truly global success for their games by becoming a hit in the biggest app market in the world.
“Japan is the largest app market in the world and one that shouldn't be ignored”, said Shintaro Kanaoya, Founder & CEO. “Over $5.5bn was spent on just games in the App and Play Stores during 2013, accounting for nearly one third of the global games spend in app stores, and a 78% increase year-over-year.”
Alex Trowers commented, “We wanted to localise Glyph Quest properly - not just simple translation. Working with Chorus has been excellent, they have completely re-worked the project for the target market, requiring only minimal input or support from us, as well as handling the marketing side of things. With our own limited resources this has been invaluable and allowed us to concentrate on our next project”.
Grant Alexander, Director of Beartrap Games added, “Beartrap Games are very much delighted to announce their partnership with Chorus Worldwide. We are both excited and confident to be entrusting them with the Japanese release of our first major title – Sky Patrol. Shintaro and his team are enabling us to effectively reach new audiences by removing the inevitable cultural barriers. Although a new offering, the impressive experience and commitment behind Chorus Worldwide is unrivalled and we certainly look forward to achieving success through this growing relationship”.
Chorus Worldwide offers vast publishing opportunities to aid mobile gaming studios in expanding their user base across Japan and other Asian markets. The team shares the same commitment to quality as each studio for their title and would like to speak with developers to discuss opportunities within the Asian mobile gaming space.