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BRING THE SEASON TO YOUR MOBILE WITH EA SPORTS FIFA 08

Chertsey, UK– September 24, 2007– Electronic Arts (NASAQ: ERTS) today announced that EA SPORTS™ FIFA 08 will become available for mobiles across Europe from 27th September. EA SPORTS FIFA 08 bursts new with features that help recreate the passion for the beautiful game at the touch of a button, no matter where one is.

As one jumps into EA SPORTS FIFA 08, you are able to choose from over 100 authentic licensed teams from five of the top European leagues plus International teams if you desire. Players can perfect their technique via a tutorial before unleashing their skill in season mode and lead their team to glory. Alternatively, you can choose the new club challenge mode and tackles a series of gripping scenarios such as trying to win at 1-1 with only ten men on the field and 30 minutes left on the clock.

The feeling associated with playing in today’s high-pressure, competitive football environment is now replicated on one’s mobile phone with EA SPORTS FIFA 08. Famous TV football pundit, Andy Gray introduces team lineups and additional text commentary, including half-time performance updates– bringing those dirty tackles, blinding goals and controversial offside decisions to life.

EA SPORTS FIFA 08 for mobile draws on the same extensive database of player statistics, abilities and team information as the console version. Every player has individual statistics, with visual effects to highlight their skills. Enhanced season mode means games are connected throughout the season; injuries and fatigue are carried over into subsequent matches, yellow and red cards are recorded and accumulated and the commentator recognises one’s ongoing performance.

“We have added a huge number of new features to EA SPORTS FIFA08, putting one even closer to the action than ever before. The new‘in-form’ players function, for example, randomly selects three players before each match and grants them heightened abilities for that match only, which really adds to the excitement,” commented Adrian Blunt, Producer, EA Mobile Europe.“Football is all about the passion and atmosphere associated with your team winning and we have tried to capture this in EA SPORTS FIFA 08 by bringing the game alive.”

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk.

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Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, EA Mobile are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Official FIFA licensed product. "? The FIFA Brand OLP Logo is a copyright and trademark of FIFA. All rights reserved." Manufactured under license by Electronic Arts Inc. All other trademarks are the property of their respective owners.

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